Three Benefits of Working for a Family-Owned Business

 

Author: Melissa Fransen, Marketing Manager

If you are considering joining the team at Nahan, I’d like to tell you about three benefits of working for a family-owned business from my perspective. I started with the team at Nahan in the summer of 2017 in the Marketing Department and from the first time I walked into the building to interview, I could “feel” the family atmosphere of Nahan. As I walked around the facility, every single person I came in contact with said hello to me. It might sound trivial, but that truly mattered to me when making the decision to work for Nahan.

Here are three benefits that I see in working for a family-owned business:

 

1. The Owners Play an Active Role in our Business

Nahan was founded in 1962 by James D. and Helen Nahan. Today, we are owned by three of their children. One of their grandchildren works here as well. Our company was built from the ground up. Today, we are proud to have over 350 employees and we are in the top 20 of the largest employers in St. Cloud, MN.  The three owners of Nahan are actively involved in our business today and they are also the long-term visionaries for our future. They are accessible for the requests of our employees and are available for the needs of our customers, willing to step in at any point to help and/or make decisions. It’s the personalized service and investment in our clients’ success that has continued to be one of our biggest Nahan Differentiators.

Our owners care about our employees and they care about our success. When we celebrate anniversaries, they are here. When we have quarterly business update meetings, they are here. When we have milestones, they are here. That is quite a good feeling to know who we are working for and that the owners are invested in each of us as employees.

 

2. Values

At Nahan, we talk a lot about our Nahan Values. These values were established by our owners and our leadership team.

N = Never Stop Being the Best

A = Always Treat Others with Dignity and Respect

H = Honesty and Integrity

A = Amaze Our Internal and External Customers

N = Now is the Time

The owners live and promote these values and they expect each of us to do the same. When we recognize our team members, we always associate the recognition with upholding at least one of these values.

 

3. Culture

The last, but most important benefit I see in working for a family-owned business is our culture. I had recently pulled a statistic and 28% of Nahan’s employees have worked here for more than twenty years. Wow, that is pretty amazing! These employees have seen each other through milestones, growing families, successes, and challenging times as well. We also have employees that have brothers, sisters, mothers, fathers, and children that work here. Family is important to the owners at Nahan and it’s important to the employees as well.

We did a little video recap for one of our employee meetings at the end of last year. We asked our employees to share their favorite part about working for Nahan. It was a resounding winner – the majority of our team said “the people.” I’d definitely agree.

Learn more about Nahan’s culture and current job openings.

Bio: Melissa Fransen is our Marketing Manager. She started with Nahan in May of 2017. Melissa is responsible for Nahan’s marketing initiatives, which includes everything from conference planning to social media initiatives. In her spare time, Melissa enjoys spending time with her husband and enjoying time in the outdoors with family and friends.

How to Show ROI on Your Next Print Project

Author: Melissa Fransen, Marketing Manager

Hello fellow marketers! Whether you are new to marketing or have been in the field your entire career, there is one thing that we are all probably familiar with measuring for the campaigns we develop and execute; ROI. For social media marketing, the data is right at our fingertips as we can see impressions, click through rates, and engagement %. For email marketing, we can see open rates, clicks, and conversions. In Google Analytics, we can see website traffic driven from organic, direct, and referral sources, but what about print as a part of an omni-channel strategy? Here are some great ways to measure and show ROI on your next print project!

1. Use the Power of Your Data

 

Have you heard the term Variable Data Printing or sometimes referred to as VDP? If not, variable data printing allows your printed piece to be customized to the individual. Basically, it’s the opportunity for 1:1 marketing using print. With VDP, you can personalize the printed piece based on data, including everything from personalized imagery to custom offers. On a recent case study with one of our customers, when they personalized their mailing to the individuals they saw a 3X sales lift compared to a control group that was not personalized. What a huge success!

When you think about your next campaign, think about ways you might be able to use the power of your data. I know as a consumer, I love when marketing is tailored directly to me and my interests. I want offers and coupons that are relevant to what I purchase vs. a generic offer where I have no interest.

If you are using a coupon on your next print project, be sure to use an individualized offer code so you know the coupon was redeemed. This will also allow you to track redemption rates and sales per mailer.

Here are a few ideas for your next project:

  • Maps to the nearest store location
  • Abandoned cart item coupon
  • Offers specific to something your customer has purchased in the past
  • Special incentive for birthdays

 

2. Unique Landing Pages

 

By creating specific landing pages for your mailings, you can track the ROI from your landing page perspective and will be able to see how many people visit that particular page  There are a number of ways to drive consumers to your page; it might be a QR code or listing the URL in your text. To take it even further, you can also create a PURL (Personalized URL). To maximize your impact, create a compelling incentive for the recipient to visit the page to drive the biggest result.

 

3. Informed Delivery

 

Have you heard of Informed Delivery? If not, to sum it up, this is a relatively new FREE service from the USPS where individuals can sign up for daily emails of what is being delivered to them in the mail each day. I am personally signed up and I really like it since it gives me a glimpse of what to expect in my mailbox when I arrive home.

From a marketer’s perspective, when we set up Informed Delivery campaigns, we are able to attach an image to the printed piece (they call it a ride-along image) and a URL of your choice will also be attached to the campaign. In a nutshell, the individual that receives the email will see the URL and can click on the link to drive them to your site before they even receive the mail piece at home! The USPS will then provide a report of opens and click through for the campaign. When using this service, a marketer can drive a response before the mail even arrives in the mailbox – a great ROI advantage! Contact us to learn more about this great offering and the best part is that we can even help you get the campaign set up. The USPS offers postal incentives each year, and there have been a number of postal incentives for Informed Delivery recently, so be sure to check out the incentives as well, to see if you can qualify for a postal discount!

Are you interested in reviewing the case study that we referenced above? Contact us today for a copy! Also, if you are interested in learning how our customers are utilizing variable data to maximize their campaigns, request a sample pack today.

Bio: Melissa Fransen is our Marketing Manager. She started with Nahan in May of 2017. Melissa is responsible for Nahan’s marketing initiatives, which includes everything from conference planning to social media initiatives. In her spare time, Melissa enjoys spending time with her husband and enjoying time in the outdoors with family and friends.