Financial Services and Insurance – Credit Data
For financial and insurance clients, we leverage a lot of pre-screened, credit bureau data—both in terms of triggers and broad market (dictated by credit score) campaigns. Nahan partners with credit data agents, which can yield previously untapped value.
Credit data agents typically receive and maintain data from the three main credit bureaus, painting a more comprehensive picture of behavior. Having data access across three bureaus provides more net-qualified names, typically 15—20% more. And it vastly improves credit decisioning. Plus, having more flexibility with Fair Credit Reporting Act (FCRA) regulations allows counts to be more easily run before pulling a file.
Triggered data and our trigger production process improves response by 40—50% vs broad market pre-screened data.
Multiple Industries – Modeled Compiled Data
Compiled data is just that—data compiled from multiple sources and linked to individuals and households. It’s typically used in travel, healthcare, retail, telecom, and automotive direct mail. It typically includes demographic, psychographic, and attitudinal data.
Nahan partners with a number of data compilers to provide value for our clients.
Co-op data is customer purchase transactions. It is collected from thousands of co-op members and maintained in a database. Typically, a member marketer must provide their customer data on a regular basis to participate. Members include companies in catalog, retail, non-profit, publishing, finance, insurance, and business-to-business. Given that customer behavior often predicts future purchase behavior, this data is powerful.
B2B direct mail data used to be about two sources: Data Axle and Dun and Bradstreet. They are still major players, providing excellent data. And there’s also a continual flow of new B2B players offering new and powerful data points.