What Sets Our Analytic Solutions Apart
Multi-sourced Predictive Analytics
We harness data from multiple data sources to build effective predictive models. More data means a greater opportuity to find the right combination of predictive data points. We use experienced analysts, data mining, and machine learning algorithms to develop superior modeling solutions. Depending on available data, we can identify patterns based on past behavior and transactions, then supplement the target development universe for analysis with appended demographic, psychographic, and attitudinal data. We often build multiple models that work in concert for the best solution.
Flexible and Powerful Architecture
Our models can leverage data simultaneously from multiple sources to meet a client’s objectives. Our modeling architecture also enables ongoing updates to make use of any new consumer behavior for the most up-to-date predictive power.
We have a track record of leveraging machine learning algorithms to solve direct marketing challenges. These algorithms can quickly evaluate thousands of candidate variables to identify behavior relationships normally not easily identified.
Our models are channel-specific for best performance. A variety of cutting-edge modeling techniques are considered and applied to optimize the best solutions. Model documentation is comprehensive and intuitive to satisfy any analyst or marketer.