The value of triggered direct mail
Trigger mailings, triggering big results
Trigger mailings are “triggered” by an event—consumer behavior—and are the most effective type of direct mail campaign. Response is typically 40—70% higher than a typical mailing. Marketers who work with data know that customer behavior —a credit inquiry, a purchase, a life event, a single click of interest into any product or service—is highly relevant. It’s more relevant than household income or a zip code. Marketers also know that consumer attention is fleeting.
The best trigger programs reach out quickly with personalized offers while the interest level is still high.
How do you build an effective trigger program? Our approach is to combine fresh, targeted trigger data with an efficient triggered production process. There’s no better way to quickly reach prospects with timely creative and messaging.