White Papers

A Guide to Direct Mail Testing Today

Testing is a key component of any successful direct marketing program. The most impactful direct mail marketers are constantly testing creative, lists, and offers, which enables them to make marketing decisions armed with more insight.

We have found that testing means different things to different people. Clients approach it in a variety of ways. In this white paper, we provide a high-level guide to effective direct mail testing.

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Why direct mail prospers in a digital world


There’s no doubt about it, we live in a digital world. Ads constantly fill consumers’ screens and compete for their attention. So what should your brand do to cut through the clutter of marketing messages and engage your audience? The numbers say direct mail.

Ready to learn more? Download the free White Paper!