Author: Pat Nahan, Vice President of National Accounts
As the printing landscape has evolved over the past two decades, we have all seen huge changes in the way we do our jobs. Long gone are the days of film and even hard proofs in some cases. We have all seen the benefits of other new and exciting technologies that make getting ink, toner or dyes onto your chosen substrate. All of this is great, but if your printer of choice doesn’t have the IT infrastructure to support your growing needs then are you really seeing the full benefit of what these advancements can do for you?
There are many benefits to a digital workflow but the 4 that I feel benefit the customer most are:
- Brand Continuity
- Speed to Market
- Being able to create a truly tailored message to your consumer
Upon entering into the digital printing arena, it became glaringly apparent to us that to take advantage of this new technology we needed to embrace and fully utilize all that these machines could do. To execute this we had to take a two pronged approach, the first being security. The second focus was being able to adapt to our customer’s unique needs and to mold our processes around those. Along with this we had to step out of our comfort zone to truly develop technologies that can meet those needs.
“Looping back to the title now, I feel that we are rapidly becoming a Technology company that is really great at printing.”– Pat Nahan
Every day we are taking our years of experience with the ‘big iron” of printing and using it to make the new digital presses better. The amount of technological development and custom programming that we are doing on a daily basis to meet the needs of our customers is constantly expanding. Processes that were cutting-edge just 5 years ago are rapidly being replaced with new words like, API’s, web interfaces, and custom integrations. Is your printer ready to help take you to the next level?
Questions to Ask Your Printer
Ask yourself these five questions when you consider partnering with a printer:
- What is their programming strength?
- Can they do more than just a presort of my data and take advantage of all their digital equipment can do?
- What sort of custom integrations have they done before?
- Do they have the knowledge to build any sort of return processing or continuity process that I might need?
- Are they a printer that thinks they know how to program or a true four color variable expert?
Contact us today to learn more about Nahan and how we can help with your next project.
Patrick Nahan has over 20 years of print experience and is the Vice President of National Accounts with Nahan. On a daily basis, Patrick shows the “Nahan Difference” to key accounts and has been instrumental in launching Nahan into the forefront of the ever-changing print landscape. When not at work, he enjoys spending time with his wife and two boys, working on cars, boating and trying to keep up with a hectic youth hockey schedule!