8 Types of Direct Mail Data Every Marketer Needs to Know

Direct mail campaigns are only as effective as the data that informs them. With the right data, businesses can target the right audience and achieve a higher ROI.

However, understanding the different types of direct mail data available can be overwhelming. In this post, we’ll break down 8 key types of direct mail data to help you unlock the power of your campaigns.

Saturation Data

Modeled Credit-level Data

Modeled Compiled Demographic Data

Media/Publication data/vertical lists

Co-op Retail and Catalog Data

Compiled Business Data

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