Questions to Ask When Selecting a Print Partner – Part 1
Author: Jim Hesch, Customer Service
It can be quite daunting, challenging, frightening and overwhelming to pick a print partner when you have never printed before. It is common to have many questions. That is why we have developed a list of questions to ask to help make this process easier for you. We have also included links to content within our own blogs that address these questions.
You may not choose Nahan, but we would like to help you choose wisely.
(Also, here is a link to our FAQ’s page, which contains some useful information).
Quality and Service
- What are your Quality standards?
- What kind of service can I expect from you?
- How are you a leader in the printing industry?
- What type of awards have you won?
- When was the last time you bought a piece of equipment (especially for a new customer)?
- Are you G7 certified and do you have G7 Masters in house?
- Do you have a set of company values that mean something?
- Do you give back to the community?
- Do you continually train your employees?
- What is your culture like?
- How do you treat your employees?
- According to Direct Mail News, in 2018 the average response rate for direct mail was 9% for house lists and 5% for prospect lists. Both rates are considerably higher than industry expectations and surging past the email response rate of just 0.12%. (With numbers as high as 40% using targeted marketing schemes.) (Data is from the DMA – ANA Membership is required)
- Check out the ROI calculator at the USPS – https://www.uspsdelivers.com/rom-calculator/
- Check out our White Paper on why Direct Mail prospers in a digital world.
Nahan Mission Statement
To enhance our ability to exceed the needs and expectations of our customers and employees, Nahan is dedicated to producing a quality product and providing dependable service through continual improvement
Stop back next month for Part 2, where we will explore other questions to ask, including questions about environmental sustainability, technology, and more!
My name is Jim Hesch, head of Customer Service, 40 year veteran of print and never done learning… I learn the hard way, so you don’t have to 🙂