Carnival Cruise came to Nahan with a clear objective: to produce a mailer that could be personalized to target several different demographics. With a tight timeline and different message strategies based on consumer buying habits, Nahan created a mailer with 57 variable pieces of data and photos.
Variable data printing allowed our team to create more effective, personalized messages and drive better single stream postage discounts. A roll-fed direct mail piece was created to target people by demographics such as age, relationship status, and destination. Nahan provided a full-service experience, handling all printing, folding, and mailing.
Because Carnival was able to reach consumers more effectively, this direct mail piece increased engagement and drove a higher ROI per piece than previous direct mail pieces.
It’s our goal to streamline the printing process from start to finish, providing the most effective experience possible. So we’ve compiled a list of FAQs to answer your questions before you have to ask.
Learn MoreAt Nahan, we’re always striving to stay on top of trends and new information. And we thought we’d share our findings with you. Read our latest white paper and learn why print prospers in a digital world.
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