Nahan Pre-conference Mailer
It’s not every day we get the chance to be our own client. So when we were prepping for the 2017 DMA Conference, our team made sure to treat this as an opportunity to showcase what we could do – for ourselves. And we decided to utilize what we know works to drive action: direct mail.
To spark interest and engagement ahead of the conference, our team sent a mailer to those planning on attending the event. The goal was to create brand awareness and encourage attendees to stop by our booth during the conference. We included a call to action asking those who received the mailer to fill out a registration form and drop it at our booth for the chance to win an Apple Watch. Increasing engagement: check. Securing leads: double check.