Looking for a Unique Take on Direct Mail? Try the Peek Fold Format!

Author: Laura Karels, Lead Designer

Check out our spin on a traditional direct mail format with the peek fold format. You’ll grab your recipient’s attention with a personalized headline as the first thing they see when they pull this peek folded letter out of the envelope. The longer form allows for a traditional letter using direct mail best practices along with extra real estate for a branded or promotional panel.

  • Unique folded letter peeks a large headline at the top
  • 14” long form for additional real estate
  • Tip on card for a tactile feel
  • 6” x 9” envelope stands out in the mailbox
  • Options: Fold style can be incorporated on other size formats

Watch the short video below to see the peek fold format in action!

For more inspiration, check out our other format ideas, including a double gate mailer, iron cross mailer, and 5 panel rollfold mailer.

Bio: Laura Karels is our Lead Designer. She is responsible for all things direct marketing design—from format sketches to final art—and truly enjoys the creative process of helping clients develop winning direct marketing campaigns. In her spare time, Laura enjoys great coffee and cross-country road trips with her family. She’s also getting really good at finding humor in her husband bringing home yet another “project” vehicle.

Unique Format to Set Yourself Apart in the Mailbox – Consider an Iron Cross Mailer!

We are putting together a series of “quick to market” direct mailer format ideas. From acquisition mailings to market recovery plan mailings, an iron cross mailer is a great option. A lot of our customers are finding to be a very effective format as a part of their marketing strategy. Check it out!

Advantages include:

  • Unique, eye-catching design
  • Format featured – 4.25″ x 6″
  • Unique personalized panels
  • Can affix card in the center panel (personalized)
  • Glue tabbed shut
  • These can be produced on premium papers up to 80# cover weight stocks

Interested in learning more? Contact us today to get a quote or visit our marketing services page!