Nahan Receives Best Of Category Win In Five-State Print Competition

SAINT CLOUD, MN – April 13, 2020 – Nahan Printing, Inc. has received a Best of Category award win in the annual Star Awards, a five-state print competition hosted by Printing Industry Midwest (PIM), the region’s trade association for the printing, communication and graphic arts industry.

Competing against entries from printing and graphic art firms throughout the Midwest, Nahan was proud to receive the award for Best of Category – Web Press Printing (Uncoated Paper), which is the highest honor a printer can receive in this category. The winning entry was a mailer produced for a renowned multi-channel artisan jeweler. Nahan also received two Awards of Recognition in the Brochures and Broadsheet (Large) categories for two Self-Mailer formats for an iconic New York-based luxury brand retailer. In addition to these awards, Nahan also received 12 Certificates of Merit in other various categories.

The Star Awards recognizes those responsible for the creation and production of print communications in the Midwest. The competition promotes excellence in print communications and rewards companies and individuals who produce the best in print media.

“We are very proud of our winning team,” said John Klumb, Vice President of Sales and Marketing.

“This was a close competition with a very impressive standard of entries. The judging process was very challenging. Nahan should be proud of the company’s achievement and the excellent work done by employees,” said Steve Bonoff, PIM President.

About Printing Industries Midwest (PIM) and Star Awards

For more information about the Printing Industry Midwest (PIM) and the Star Awards, visit PIM’s website at www.pimw.org or call PIM’s office at 612.400.6200.

About Nahan

Nahan Printing is a Minnesota-based, independent, family-owned, world-class printer committed to providing end-to-end solutions that add value to our clients. Since its inception in 1962, Nahan has specialized in catalog and direct mail printing for industries such as retail, financial services, healthcare, non-profit and hospitality. With a client roster of legendary brands, Nahan prints iconic work that represents the highest level of quality and innovation in the industry. For more information about Nahan, please visit www.Nahan.com.

Top Five Nahan Blogs of 2019

 

Author: Melissa Fransen, Marketing Manager

It’s been another great year for Nahan and we have been thrilled at the performance, likes, and shares of our new blog articles that were added to our revamped website launched in October. Thank you for all of your comments and the great feedback! We appreciate you!

In case you’ve missed it, here were our top five performing blog articles of 2019 so you can check them out:

 

  1. Nahan Differentiators that Drive Results
  2. Three Benefits of Working for a Family-Owned Business
  3. Metallic Inks Add Fun and Interesting Effects
  4. Build a Dynamic Plan for Direct Mail
  5. What is Information Security?

We have a ton of great articles in store for 2020, so be sure to check back to our site for the latest and greatest articles. Plus, we also share these articles on our LinkedIn, Facebook, and Twitter pages. If you have content that you’d like to see from our team in the future, feel free to contact us anytime and let us know. We are just getting started and 2020 is going to be a fantastic year!

Bio: Melissa Fransen is our Marketing Manager. She started with Nahan in May of 2017. Melissa is responsible for Nahan’s marketing initiatives, which includes everything from conference planning to social media initiatives. In her spare time, Melissa enjoys spending time with her husband and enjoying time in the outdoors with family and friends.

 

5 Stats About Direct Mail’s Persuasive Power

Ads surround the average person from the minute they check their smartphone in the morning until it goes on the charger at night. It’s been well-reported (and debated) that we see 4,000 plus ads a day, filling our screens and vying for our attention. What should your brand do to rise above the clutter of marketing messages? The numbers say direct mail, and here are five stats to prove it.

1. 69% of people feel that mail is more personal than the internet.

According to USPS, 69% of people find direct mail to be more personal than email and other digital messaging/ads. Even the subtlest personalization techniques can make a big difference. And with variable data direct mail, this personalization becomes scalable.

Not only is direct mail more personal, it is also more memorable than digital media. When tested, it was found consumer’s brand recall was 70% higher when shown a direct mail piece as opposed to a digital ad. Because physical media leaves a deeper footprint in the brain. If a consumer can see and touch a piece of direct mail, they’re likely to be more engaged with it.

2. 98% of Americans check their mail every day.

Some marketers may worry direct mail will go unread and never leave the mailbox. Numbers from the U.S. Postal Service prove that wrong. Do you think the same can be said for email inboxes? Even with the instant accessibility of texts, emails, and social media, a large crowd still appreciates the novelty and personal touch of a letter in the mail.

3. 76% of consumers trust direct mail.

MarketingSherpa asked 1,200 consumers to mark what channels of advertising they trust on the path to purchase. Traditional means dominated, with newspaper and print ads coming in first at 82%, TV finishing second with 80% and direct mail taking home bronze with 76% trust. Refreshingly free of privacy violations, direct mail may be the solution to reach guarded, tech-weary customers.

4. 73% of advertising mail gets read or scanned.

Think your marketing letter enters the mailbox holding a one-way ticket to the wastebasket? Think again. An investigation into mail use and attitudes by the USPS revealed nearly three-fourths of households at least glance at their direct mail. That number soars even higher when the message caters to the recipient’s lifestyle and interests. Boost your brand’s read rates by pinpointing your prospect’s age, income, gender, home value, hobbies and more with variable data direct mail.

5. Its response rate beats other channels.

A 2017 study by the DMA (Data & Measurement Conference) found direct mail’s response rate was 2.9% for prospect lists and 5.1% for house lists. Compare that to a 0.6% response rate for email marketing, 0.6% for paid search, 0.4% for social media and 0.2% for online display. Direct mail not only allows you to get into your prospect’s households and in their hands, but it also develops a meaningful connection.

Want to put these numbers to work for your marketing plan? See the eye-opening direct mail pieces we’ve brought to life for an array of clients.

Build a Dynamic Plan for Direct Mail

Are you familiar with the 40/40/20 rule of direct marketing? It states 40% of your campaign’s success is the result of list selection, 40% is because of your offer and 20% is based on creative. But what does that mean, exactly? Let’s break it down with some quick tips you’ll want to keep in mind for your next campaign.

 

Know Who You’re Talking To

Owning the right list is vital whether you’re trying to grow your audience, communicate with current customers or reach prospects you already know. Knowing your market allows you to nail down the tactics. You don’t talk to car salesman the same say you speak to the neighbor kid at her lemonade stand, so why waste words with a blanket message? Secure engagement and responses by tailoring your advert to interests, location and purchase history.

 

Seal the Deal

Now that you know your audience, it’s time to reel them in with a killer call to action. The second 40% is all about getting the reader to do something. Which sounds obvious, but you’d be shocked by how many mailers don’t inspire clear action. Do you want them to complete a survey? How about redeem a coupon? Lead the reader towards your goal with action verbs and explicit, easy-to-follow instructions. Don’t waste time and money on bland, generic messaging.

 

Get Creative

Creative may only be 20% of the rule, but it’s the cherry on top of your ROI-driving sundae. Think outside the box to boost your open rates and catch scanning eyes. One tip: make your mail lumpy. Including any item thicker than the envelope it comes in piques the reader’s interest and turns your ad into a prize. After all, who doesn’t love getting a gift?

See some examples of the 40/40/20 rule in action on our work samples page. Can you pick out the audience? Is the call to action clear? Are you attracted to the creative? Put these rules into practice and you’ll be a direct mail master in no time.