USPS Postage Rates Updated 2021: Cost-Effective Mailing Solutions

Author: Brandon Jacklin, Logistics Specialist

As of August 29, 2021, the USPS has released updated postage rates (printable chart can be downloaded here). These postal rate increases will enable the USPS to provide reliable and predictable service while ensuring its financial sustainability. The plan will support a precise and efficient processing and transportation network, positioning the USPS to deliver 95 percent of all mail and packages on-time. More information about FAQ’s about USPS rate changes can be found here.

Larger Maximum Allowable Size for First-Class Postcards

A positive development for marketers, is that the new plan includes an increase in the first-class postcard maximum dimensions from 4.25 x 6” to 6 x 9”, providing additional space for information and branding.

Compared to 6″x9” marketing mail, a 6″x9” First-Class postcard offers many additional benefits including 1-5 business day delivery, return to sender, address correction, and forwarding services. Under the new plan, it also comes with a much smaller upcharge than in the past when jumping from Standard to First-Class. Postcards provide an affordable and effective way to drive business. With the ability to be highly personalized and in-home quickly at a great price, this is a wonderful opportunity for marketers.

Co-Mail, Commingle, and Drop-Shipping Options Help Keep Postage Rates Low

There are a variety of ways that a finished mail piece can be shipped to a customer. Three of the most common methods include co-mail, commingle, and drop ship. Co-mail is used for catalogs and flat-sized pieces. In this type of shipment, multiple jobs are combined, enhancing the pre-sort, which gives the customer the lowest postage price. Commingling is used for letter-sized pieces and helps to save postage while combining mailings similarly co-mail. These two methods are most cost-effective for those mailing smaller quantities. Lastly, drop shipping consolidates pallets with other pallet jobs and then delivers them to postal facilities around the country. This method is beneficial for geographically concentrated quantities as well as the ability to hit a tight in-home window. Our postal and logistics experts at Nahan are here to help you navigate which shipping option is the best for your needs.

How Nahan Provides Cost-Effective Mailing Solutions

  • Logistics expertise – We have a team of logistics experts to help our customers determine the best mailing and transportation method for their needs. The team is always on top of what’s going on with industry changes and is quick to respond.
  • Multiple shipping methods – As explained above, we have three primary shipping options: co-mail, commingle, and drop-ship, all of which our team of experts can help you choose from to best support your needs.
  • Advocating for our customers – Throughout industry changes, we remain committed to finding the best postage rates for our customers and by the best means possible relative to desired transit times and in-home dates.

The printing and direct marketing industry could not exist without the partnership of the USPS to deliver your eye-catching and action-driving piece to your consumer. The team at Nahan is here to help you find solutions to minimize postage and transportation costs and drive improved marketing return on investment (ROI).

USPS Promotions – A Great Way to Engage Customers and Save on Postage

Author: Jen Bender, Senior Account Executive

Client engagement with your brand, products, and services begins at the mailbox. The look and feel of the piece you are mailing needs to draw in the consumer and make them want to open the package. 

USPS Promotions provide a great opportunity to engage customers, while saving on postage. We recently shared the 2021 USPS Postal Promotions calendar, which highlights the upcoming postal promotions for this year. In this blog, we are featuring two promotions that have been of particular interest to many of our customers.

Tactile, Sensory and Interactive Promotion

The Tactile, Sensory and Interactive Promotion (TSI) encourages sensory engagement with the physical mail piece using technical advances within the direct marketing industry.  Categories that qualify within this promotion include – specialty inks, specialty papers and interactive mail piece design.

The addition of a visual or textural element(s) can create intrigue for the recipient.  The addition of these treatments – like soft touch or sandpaper on the envelope or the addition of a lenticular card on the letter – can boost client interaction with the mail piece.

Treatments can be applied to the envelope and/or the mail piece but must be both visible and distinguishable and must meet automation compatibility requirements. The TSI promotion runs February 1, 2021 through July 31, 2021 and approved pieces receive a 2% postage discount.

Emerging and Advanced Technology Promotion

The Emerging and Advanced Technology Promotion integrates direct mail with advances in technology.  This promotion incorporates Enhanced Augmented Reality, Near Field Communication (NFC) Technology, Virtual Reality, and other digital methods to enhance your direct mail piece.

Creating an omnichannel marketing experience for your audience can accentuate your marketing strategy.  For example, add your logo, image or icon to the piece to create an interactive experience for the client by featuring a new product or service. 

The Emerging and Advanced Technology promotion runs March 1, 2021 – August 31, 2021.  Approved mail pieces quality for a 2% postage discount.

Getting Started with USPS Promotions

Our team is happy help you learn more about USPS Promotions and how to get started. Reach out to your Sales Representative, Account Executive or Account Manager for additional details as there are rules and restrictions that apply.

Bio: Jen Bender is a Senior Account Executive at Nahan. Jen has over 20 years of direct marketing experience and she enjoys working with clients to bring their direct marketing initiatives to the next level. Jen and her husband have two children and as family, they enjoy cheering on the team her husband coaches. Jen also enjoys reading, writing, and music.