Augmented Reality and Catalogs

Author: Ken Anderson, National Sales Executive

After the year we’ve had, perhaps you feel 2020 has had us trapped inside an Augmented Reality program.  I know I do! 

What is Augmented Reality (AR)?

To keep it simple, it’s the melding of the real world around us and a computer-generated world.  It’s not The Matrix, Mr. Anderson….

Mostly Augmented Reality has found its place in games and with increasing power of mobile devices and fine-tuned software, it’s getting better with each passing day.  Who knew kid’s games could increase the value of your catalog and bring more customers to your door, physically or virtually?  Augmented Reality will help increase interaction with your catalog and loyalty to your brand.  It can be as elaborate or as simple as you want it to be. 

Using AR with Catalogs

In the early days of AR, the designer of the catalog would have to embed QR barcodes; those little square black and white things of “beauty” that went so well with the fine products you’re selling.  Today, AR will work with image recognition which eliminates the need for QR codes. (Don’t worry if you love them, you can still use them).  The advantages of image recognition is that you can make changes to product information up to and beyond the press date.  You can control the information on the back end of the Mobile App and change it to meet your ever-changing needs.  This ability may even increase the shelf life of your catalog and allow you to move inventory that may be moving slower or alter an offer that has moved a product faster than you thought it would.  That’s a problem most companies need a little of these days.

As AR continues to advance, customers utilize AR to try on clothes, shoes, hats, glasses, and more to see how great they look in your products.  AR will allow them to see how that couch will fit in their family room or how patio furniture will make their back yard perfect for the staycation they’re planning.  Do you sell products that need to be assembled?  Use image recognition and AR to launch an assembly video.  As a dad, I would no longer have to pretend I know how to assemble the new purchase, because secretly the instructions are confusing to me, I can watch the video.  Who wouldn’t love that?

Print brings results, far more than any other channel.  Digital enriches the experience.  Why not combine the two for increased brand loyalty, increased interaction, increased shelf life, and increased sales?  That’s a lot of increases everyone will love.

Bio: Ken Anderson is a National Sales Executive on our Sales Team. Ken has decades of print experience and has ink stains to prove it. He is a father of four and is an avid outdoorsman.