Nahan Wins Two Golds at the Annual Gold Ink Awards Competition

SAINT CLOUD, MN – Sept. 15, 2020 – Printing Impressions Magazine, producer of the annual Gold Ink Awards, announced the winners of the 2020 Annual Gold Ink Awards Competition. The Gold Ink Awards are considered one of the industry’s most prestigious print competitions.

Nahan Printing, Inc. is a proud recipient of two Gold awards! The first is a Gold for the Neiman Marcus 2019 Christmas Catalog and the second is a Gold for the Lawrence & Schiller South Dakota Activity Book. The winning pieces are in the “Consumer Catalogs, Web” and “Consumer Catalogs, Sheetfed” categories. In addition to the two Gold award wins, Nahan also received five Pewter awards in the Catalogs division.

This year’s Gold Ink Award winners were chosen from more than 400 entries submitted within 43 different categories. Winning pieces were chosen based on print quality, technical difficulty, and overall visual effect. All winners can be found at https://www.piworld.com/extension/gold-ink-awards/2020/.

 “It is great to be recognized by Printing Impressions for the quality of work we put into every product, each and every day. We are once again, very proud of our team’s commitment and dedication to quality; an asset that continues to set us apart in the industry.” said John Klumb, Vice President of Sales and Marketing.

About Nahan

Nahan Printing is a Minnesota-based, independent, family-owned, world class printer committed to providing end-to-end solutions that add value to our clients. Since its inception in 1962, Nahan has specialized in catalog and direct mail printing for industries such as retail, ecommerce, financial services, non-profit, hospitality, and more. With a client roster of legendary brands, Nahan prints iconic work that represents the highest level of quality and innovation in the industry. For more information about Nahan, please visit http://www.Nahan.com.

Augmented Reality and Catalogs

Author: Ken Anderson, National Sales Executive

After the year we’ve had, perhaps you feel 2020 has had us trapped inside an Augmented Reality program.  I know I do! 

What is Augmented Reality (AR)?

To keep it simple, it’s the melding of the real world around us and a computer-generated world.  It’s not The Matrix, Mr. Anderson….

Mostly Augmented Reality has found its place in games and with increasing power of mobile devices and fine-tuned software, it’s getting better with each passing day.  Who knew kid’s games could increase the value of your catalog and bring more customers to your door, physically or virtually?  Augmented Reality will help increase interaction with your catalog and loyalty to your brand.  It can be as elaborate or as simple as you want it to be. 

Using AR with Catalogs

In the early days of AR, the designer of the catalog would have to embed QR barcodes; those little square black and white things of “beauty” that went so well with the fine products you’re selling.  Today, AR will work with image recognition which eliminates the need for QR codes. (Don’t worry if you love them, you can still use them).  The advantages of image recognition is that you can make changes to product information up to and beyond the press date.  You can control the information on the back end of the Mobile App and change it to meet your ever-changing needs.  This ability may even increase the shelf life of your catalog and allow you to move inventory that may be moving slower or alter an offer that has moved a product faster than you thought it would.  That’s a problem most companies need a little of these days.

As AR continues to advance, customers utilize AR to try on clothes, shoes, hats, glasses, and more to see how great they look in your products.  AR will allow them to see how that couch will fit in their family room or how patio furniture will make their back yard perfect for the staycation they’re planning.  Do you sell products that need to be assembled?  Use image recognition and AR to launch an assembly video.  As a dad, I would no longer have to pretend I know how to assemble the new purchase, because secretly the instructions are confusing to me, I can watch the video.  Who wouldn’t love that?

Print brings results, far more than any other channel.  Digital enriches the experience.  Why not combine the two for increased brand loyalty, increased interaction, increased shelf life, and increased sales?  That’s a lot of increases everyone will love.

Bio: Ken Anderson is a National Sales Executive on our Sales Team. Ken has decades of print experience and has ink stains to prove it. He is a father of four and is an avid outdoorsman.  

The Fine Art of Finishing Print

Author: Jim Hesch, Customer Service Leader

Focusing on quality and unique capabilities sets us apart. It’s all in the Presentation.

For the person who, in the end will open your envelope, mailer or book, it is all in the presentation.

Beautiful color, gloss or dull techniques, metallics and foil, or attention grabbing raised gloss UV can certainly grab one’s attention. Using an emboss sculpture die to make a message stand out and look 3D or a tactile coating can enhance a piece, too. A cool fold, pop up, or even an iron cross are tried and true attention grabbers for the end user.

Nahan’s Focus on Finishing

At Nahan, we pride ourselves on the Finishing of our pieces; the presentation, with good quality binding and complicated inserting. Our team is dedicated to make sure the quality of the piece compliments the goal of your recipient, which is ultimately to successfully reach them and get them to open the piece.

“I love working in Finishing, no two days are the same and no two books are the same. It’s the collaboration that makes it fun. I am always learning. Yeah, we are obsessed with going the extra mile.”

– Jim Dombrovski, Finishing Shift Leader

“For those of us who are passionate about Finishing, we get to take a nicely printed sheet and turn it into something cool, and we get to touch it and see it before the customer ever gets to see it.”

– Doug Karls, Trainer

Developing Creative Solutions

We have an incredibly creative team to help you find that eye-catching piece; something unusual or unique and are able to complete affordably. Our capabilities are unique, customizable, and with our creative staff, can be game changers.

In the end, we really like Finishing (first).

Resources

Sappi has a wonderful series of publications that can help you in your creative presentation endeavor.

Check out Bindery Techniques issue #6: https://www.sappi.com/standard-volume-6

Or Issue 4, scoring and folding: https://www.sappi.com/standard-volume-4%E2%80%94scoring-folding

The Neuroscience of Touch: https://www.sappi.com/the-neuroscience-of-touch.

Another fun series in finishing techniques is the Fold Factory, Fold of the Week. Check out their YouTube Videos for inspiration and ideas.

Have Fun, Stay Warm and Tip On…

Our Blogger is Jim Hesch, a manager here at Nahan Printing. Jim has been in the printing trade since 1973 and has a passion for finishing and customer service.