Author: Melissa Fransen
For the first-timers to print or those just starting to consider what a printed campaign can do to drive your digital marketing efforts, this blog is for you! In this blog, we will discuss coatings.
Why do I want to use a coating on my piece?
A coating adds protection to your piece to get through the mail in good shape and is strongly recommended, especially if your piece has heavy ink coverage. Coatings can also be used as a design element. Applying a coating can change the final appearance and tactile experience. Multiple coatings can also be used to create special effects or draw attention to a specific image.
What is the difference between coatings?
There are three main types of coatings: UV, Varnish and Aqueous.
- UV coating is a VOC-free (when cured) liquid coating that can give incredible gloss, textures, or gloss dull effects. It cures by exposure to UV light.
- Varnish is an ink; it can be Gloss, Satin or Dull.
- Aqueous is a water-based coating; it can be Gloss, Satin, Dull, or Soft Touch.
There are a lot of variables that impact which coating will be best for your printed piece.
Variables can include things such as paper type, ink coverage, desired outcome of the final product, and more. Our experienced Sales Team will guide you through the entire process of choosing the best coating for your printed piece for optimal results.
Request a Sample Pack
Let us show you some samples of different coatings to give you ideas for your next marketing piece. Request your sample kit today.
We are Here to Help
Our Sales Team is here to help guide you. Contact us to learn more.
Bio: Melissa Fransen is our Marketing Manager. She started with Nahan in May of 2017. Melissa is responsible for Nahan’s marketing initiatives, which includes everything from conference planning to social media initiatives. In her spare time, Melissa enjoys spending time with her husband and enjoying time in the outdoors with family and friends.
Author: Pat Nahan, Vice President of National Accounts
As the printing landscape has evolved over the past two decades, we have all seen huge changes in the way we do our jobs. Long gone are the days of film and even hard proofs in some cases. We have all seen the benefits of other new and exciting technologies that make getting ink, toner or dyes onto your chosen substrate. All of this is great, but if your printer of choice doesn’t have the IT infrastructure to support your growing needs then are you really seeing the full benefit of what these advancements can do for you?
There are many benefits to a digital workflow but the 4 that
I feel benefit the customer most are:
- Brand Continuity
- Speed to Market
- Being able to create a truly tailored message to your consumer
Upon entering into the digital printing arena, it became glaringly apparent to us that to take advantage of this new technology we needed to embrace and fully utilize all that these machines could do. To execute this we had to take a two pronged approach, the first being security. The second focus was being able to adapt to our customer’s unique needs and to mold our processes around those. Along with this we had to step out of our comfort zone to truly develop technologies that can meet those needs.
“Looping back to the title now, I feel that we are rapidly becoming a Technology company that is really great at printing.”– Pat Nahan
Every day we are taking our years of experience with the ‘big iron” of printing and using it to make the new digital presses better. The amount of technological development and custom programming that we are doing on a daily basis to meet the needs of our customers is constantly expanding. Processes that were cutting-edge just 5 years ago are rapidly being replaced with new words like, API’s, web interfaces, and custom integrations. Is your printer ready to help take you to the next level?
Questions to Ask Your Printer
Ask yourself these five questions when you consider partnering with a printer:
- What is their programming strength?
- Can they do more than just a presort of my data and take advantage of all their digital equipment can do?
- What sort of custom integrations have they done before?
- Do they have the knowledge to build any sort of return processing or continuity process that I might need?
- Are they a printer that thinks they know how to program or a true four color variable expert?
Contact us today to learn more about Nahan and how we can help with your next project.
Patrick Nahan has over 20 years of print experience and is the Vice President of National Accounts with Nahan. On a daily basis, Patrick shows the “Nahan Difference” to key accounts and has been instrumental in launching Nahan into the forefront of the ever-changing print landscape. When not at work, he enjoys spending time with his wife and two boys, working on cars, boating and trying to keep up with a hectic youth hockey schedule!