Valuing Safety at Nahan: An Interview with Doug Roob

Author: Camille Lehmann, Marketing

Safety at Nahan is our top priority. Operating our business in this way allows us to attract and maintain our amazing employees and serve our customers in the best way possible. Our devotion to safety is made possible by our Safety and Environmental Compliance Coordinator, Doug Roob, as well as Nahan’s Safety Team, comprised of a team of dedicated employees. To learn more about how Nahan ensures a safe environment, I interviewed Doug to get his perspective on safety in the printing industry and how Nahan rises to the occasion.

Doug Roob – Safety and Environmental Compliance Coordinator

Can you tell me a little about your work experience prior to your current position?

Doug: While I was finishing my degree studying Physical Education and Health with a minor in Business Management, I began working part-time at Nahan. The strong “family feel” made me enjoy working here so much, that I decided to stay. While it was a smaller company at the time, it had such a great potential to grow that I went full-time in the fall of 1989. From 1989 to 1992, I handled the production scheduling. At this time safety was controlled by the department managers.

What led you to become the Safety and Environmental Compliance Coordinator?

Doug: As the company was rapidly growing, I was asked in 1992 if I would be interested in taking over safety matters. Since my background is in education, I saw the opportunity to be able to help educate employees on safety and to teach the necessary skills to work safely. I have seen how an injury from unsafe conditions can not only affect the individual but how it affects an entire family. My father was injured on the job while working in construction. He was out for almost two months and continued to suffer from nerve damage. He went through physical therapy to strengthen his right leg after not being to use it fully until he was healed up. His frustration with not being able to work and the effects it had on our family is a memory that sticks with me, and one that I don’t want others to have to deal with.  Helping employees recognize hazards and how to minimize their exposure or eliminate the hazards on the job is what I love to do. At the end of the day, if everyone goes home the same way they came to work I am very happy.  If they don’t, I wonder what could I have done differently. I still love it today.

What are the benefits of a Safety Team at Nahan?

Doug: At Nahan the benefits are many. The team is a link between the employees and Management. Employees bring their safety ideas, suggestions, and input to the Safety Team members who in turn bring those items up during the Safety Team meetings. They then review and discuss those items to find solutions and make recommendations to management to make Nahan more safe. The team is our on-the-job safety advocate. During these trying times with the COVID-19 pandemic, they are amongst their peers promoting social distancing, washing of hands frequently, covering your cough, staying home if not feeling well, and general safety all the time. They help promote the safety culture that is needed for us to be our safest and healthiest.

Are there any stand-out moments that made you proud of the accomplishments of the Safety Team or a particular way they improved safety at Nahan?

Doug: The Safety Team has a few new members and I am happy with the passion each one has for safety. The willingness of the team to listen to the employees about their safety concerns and the willingness to help in any way they can to help improve safety is so great to see. They are willing to take action if need be and to work with the leaders and employees if asked. We have started a new program that the team is very excited about. The program consists of Safety Team members making Safety Observations weekly of their peers. When the observation is over, the Safety Team member meets with the individual they observed and discuss the great things the employee is doing safely and things they can do differently to stay safe. I see great things coming out of this program going forward with this group.

How can safety benefit Nahan’s customers?

Doug: The benefits of safety and a safe work environment carry over to the improved quality of service and a satisfied customer. When you have a safety culture that stresses safe work practices and having a clean/safe work environment, it carries over to a work behavior of paying attention to detail and to the quality of products being produced while completing jobs to the satisfaction of the customer without worrying about being injured. The employees can truly focus on the customer’s needs and expectations.

Here are our amazing and dedicated Safety Team members!

Thank you, Doug, for telling us about how the Nahan Safety Team works for the good of our employees and clients. We appreciate all that you and your team do.

If you are interested in working with great people like Doug, view our career page for current openings.

Bio: Camille Lehmann is on the Marketing team and started with Nahan in January of 2020. Camille is responsible for assisting in Nahan’s marketing strategies and goals. She is currently pursuing her master’s degree in Marketing with a specialization in Project Management. In her spare time, Camille enjoys writing, going to coffee shops, and spending time with friends and family.

Questions to Ask When Selecting a Print Partner – Part 2

Author: Jim Hesch, Customer Service

It can be quite daunting, challenging, frightening and overwhelming to pick a print partner when you have never printed before. It is common to have many questions. That is why we have developed a list of questions to ask to help make this process easier for you.  Last month, we shared the first set of questions to ask in part 1. In this blog, we will address additional questions to ask.

You may not choose Nahan, but we would like to help you choose wisely.

(Also, here is a link to our FAQ’s page, which contains some useful information).

Environmental Commitment

Location

Technology / Data / Security

Oooh, technology is the part I like. You guessed it, I am a printing geek. I’d love to tell you about some of our new things at Nahan.Jim Hesch

We love new toys, things that go faster, do better, do more. Our new CLIDE 2.0 was purchased specifically to do the work our customer needed, (plus it is cool).

(CLIDE means custom digital imaging, it is an integrated folding gluing line that can create complicated folds with tip-ons or clean release cards with imaging / ink jet)

New Toys

The quality of our new in-line ink jet on the web press is second to none, our new inserters run at blazing speeds, our new CLIDE line has incredible flexibility for self-mailers with special folds and attachments. Mike, our Warehouse Manager is especially proud of our new Semi truck. We have also invested in two new high-speed Stitchers in the last 3 years and are pursuing automation and efficiencies today as you read this.

Questions to Ask When Selecting a Print Partner

Interested in a sample pack? We would love to send you one!

My name is Jim Hesch, head of customer service, 40 year veteran of print and never done learning…

Five Benefits of Print Marketing

Author: Camille Lehmann, Marketing

To be successful in advertising a product or service, it is not a question of which medium of marketing is best – print or digital – but how to combine their benefits. Both print and digital marketing methods are an essential component of an integrated marketing mix. Ignoring one method means ignoring part of the population and potentially part of your target market. As a printing company with over 50 years of experience, we’ve seen our fair share of print marketing materials and how they have impacted the world. Today, we’re sharing the top five benefits of print marketing and how they improve your integrated marketing mix.

Brand Recall

When consumers open their mailbox and receive a piece of direct mail or a catalog, they are able to physically touch it and open it – tangible attributes that are not available in digital marketing. Research has shown that the effects of tangibility impact brand recall. Consumers are 75% more likely to recall a brand after seeing it in a print ad, as compared to 44% for a digital ad (Adstream, 2018).

Greater Open Rates

A consumer’s email inbox is likely to be cluttered with many promotions, updates, and announcements – with more being added continuously. In all the clutter, many email marketing campaigns will not be opened (Pulcinella, 2017). Receiving a beautifully designed print advertisement in the mail stands out to be opened right away.

Increased Attention

The images on printed marketing materials are more saturated than those viewed on a computer screen. The mix of more attractive colors and the sensation of touch leads to keeping the reader’s attention. Most emails if opened, are quickly skimmed and disregarded. Consumers are more likely to take their time in deeply and thoroughly reading printed material (Nelson, 2019).

Repeated Exposure

As mentioned above, many emails are simply deleted once opened. Printed materials have the ability to last longer. A catalog that is placed on the kitchen table is more likely to be seen multiple times than an email in a consumer’s inbox. On the Internet, so much is fighting for the consumer’s attention. Ads disappear as quickly as they appear, rendering many of them unseen (Twose, 2019). Materials that are printed have higher durability and the potential to be seen more frequently.

Consumers Trust Print

Professionally printed marketing materials come across as more trustworthy than online ads that can appear like a scam. According to a survey completed by Marketing Sherpa, 82% of Americans trust newspaper and magazine ads compared to only 39% who trust Internet banner ads (Burstein, 2017). Using printed materials aids in being viewed as a trustworthy and professional business or organization.

The facts are undeniable – print marketing is a must to have a promotion reach its potential and be viewed by its entire target market population. Interested in learning more about printed materials? Visit our website or contact us to find out how you can get started.

Bio: Camille Lehmann is on the Marketing team and started with Nahan in January of 2020. Camille is responsible for assisting in Nahan’s marketing strategies and goals. She is currently pursuing her master’s degree in Marketing with a specialization in Project Management. In her spare time, Camille enjoys writing, going to coffee shops, and spending time with friends and family.

References

Adstream. (2018). 8 things print advertisers need to know in a digital age.

Bursetin, D. (2017). Marketing Chart: which advertising channels consumers trust most and least when making purchases. Marketing Sherpa.

Nelson, R. (2019) 4 reasons print advertising is still important. Outreach Media Group.

Pulcinella, S. (2017). Why direct mail marketing is far from dead. Forbes.

Twose, D. (2019). Marketing Knowledge.

Employee Spotlight: Dawn Volante Brown

Author: Camille Lehmann, Marketing

Nahan is fortunate to have a team of dedicated and passionate employees, one of whom is Dawn Volante Brown. A devoted employee for over twenty-one years, Dawn is currently the leader of the Planning and Estimating Department. I had the privilege to get to know Dawn and find out not only what led her to Nahan, but why she is here.

From the Education Field to the Printing Industry

In the 1990s, Dawn was beginning her study at Saint Cloud State University as an elementary education major. During the summer of 1998, she took a job at Nahan as a part-time front desk receptionist, providing sales secretary support in-between semesters. Six months later, Dawn moved into the Customer Service Department as a Production Coordinator. It was in this position where her exposure to the printing industry truly began. Over the years, she has experienced several roles in Customer Service including Customer Service Representative, Account Manager, Account Executive, Customer Service Shift Leader, and Department Leader. Currently, Dawn leads the Estimating and Planning Department. The opportunity to work in a variety of roles has given her the unique experience of viewing Nahan and the printing industry as a whole from many perspectives.

“The best work advice I received was given to me by mentor Bev Hugo. It wasn’t spoken but observed.Treat others in the manner in which you would like to be treated. We are all here with a similar goal. We will each achieve the best success in working together.” 

Dawn Volante Brown
Dawn with her husband and three children.

The Importance of the Estimating and Planning Department

At Nahan, our customers come first. To keep our customers first, our departments must work seamlessly together to produce each customer’s vision on paper. One of the departments we rely on to make this happen is the Estimating and Planning Department. When clients have talked with their Sales Representatives and Account Executives about their ideas, it goes to this department to start figuring out numbers and how the product can go to the press to be produced. As its leader, Dawn is trusted with the responsibility of running a smooth-operating department from start to finish.

Dawn (left) celebrating the 30th anniversary of Diane working at Nahan.

“My favorite part of working at Nahan has been all of the incredible relationships. Nahan is my extended family. I greatly value the years working with my dad, Donald Krebsbach. He was a Jet Press operator; retired December 2012. It was fun being able to touch base with him when I’d see him (and bring him my leftover lunch).”

Dawn Volante Brown

Beyond Nahan

Outside of being a team member at Nahan, Dawn keeps busy with her hobbies, passions, and family. She enjoys running and plans on participating in a few races this summer. At her church, Dawn is the co-coordinator of the women’s ministry and participates in the worship team. She and her husband have three children who keep them busy by cheering them on at sporting events and their other activities.

Thank you, Dawn, for being a dedicated Nahan employee. We incredibly admire your passion for your employees and our customers. You are part of what makes Nahan great!

Interested in joining the Nahan Team? Learn more about our career opportunities.   

Bio: Camille Lehmann is on the Marketing team and started with Nahan in January of 2020. Camille is responsible for assisting in Nahan’s marketing strategies and goals. She is currently pursuing her master’s degree in Marketing with a specialization in Project Management. In her spare time, Camille enjoys writing, going to coffee shops, and spending time with friends and family.

Questions to Ask When Selecting a Print Partner – Part 1

Author: Jim Hesch, Customer Service

It can be quite daunting, challenging, frightening and overwhelming to pick a print partner when you have never printed before. It is common to have many questions. That is why we have developed a list of questions to ask to help make this process easier for you.  We have also included links to content within our own blogs that address these questions.

You may not choose Nahan, but we would like to help you choose wisely.

(Also, here is a link to our FAQ’s page, which contains some useful information).

Quality and Service

Culture

Strategy

Nahan Mission Statement

To enhance our ability to exceed the needs and expectations of our customers and employees, Nahan is dedicated to producing a quality product and providing dependable service through continual improvement

Our Values

Nahan Values

Stop back next month for Part 2, where we will explore other questions to ask, including questions about environmental sustainability, technology, and more!

My name is Jim Hesch, head of Customer Service, 40 year veteran of print and never done learning… I learn the hard way, so you don’t have to 🙂

The Partnership of the Printing Industry and the Postal System

Author: Camille Lehmann, Marketing

To explore the relationship of the printing industry and the postal system, I needed to get expert insight from Nahan’s Postal Logistics Team. I had the opportunity to talk with Nahan’s Postal Logistics Manager, Gary LaBarre, to discuss the importance of the two entities working together for a common good. Gary’s career in print and logistics is a major asset to Nahan. After graduating high school, Gary started working at a printing company, unknowing that it would become his life-long career as he worked his way up in the industry, spanning forty-eight years. Gary has worked in the postal logistics division for forty-five of those and has dedicated over ten years to Nahan.

From the Press to the Consumers

A beautiful new catalog just rolled off the press, eager to be placed into a consumer’s hands to be used for its purpose. Before it can end up in a consumer’s mailbox, however, it must go through the postal system. As a result, the printing industry must have a relationship with the postal system to be able to take a finished product to its final destination – the people. Gary’s wealth of knowledge about both the printing industry and the postal system make him an excellent resource for brands that are new to the world of print.

“At Nahan, our goal is to get the best postage price possible and to get it to the consumers at the time they want it – not too early or too late.”

Gary LaBarre , Postal Logistics Manager at Nahan

In the next few questions and answers, we explore the logistics of working with the postal system to minimize cost for our customers.

1. There are various ways that a finished product can be shipped to a consumer. Three of the most common methods include co-mail, commingle, and drop ship. What are the differences between these methods?

  • Co-mail – This method is used for catalogs and flat-sized pieces. Multiple jobs are put together in one shipment, the idea being to enhance the pre-sort, which gives the customer the lowest postage price and deeper delivery to the USPS.
  • Commingle – This method is for letter-sized pieces and follows the same logic as co-mail. The shipments are intermixed with other customers to save money on postage in addition to deeper delivery to the USPS.
  • Drop Ship – This method consolidates pallets with other pallet jobs and then delivers it to postal facilities around the country.

2. Out of the three methods mentioned above, why is each beneficial to the customer?

  • Co-mail and commingle are beneficial because of their lower postage rate and delivery to the post office. If a customer has a smaller quantity, drop shipping would not be cost effective.
  • Drop ship is beneficial due to its low postage for large, geographically concentrated quantities, as well as the ability to hit a tight in-home window.

3. Why is timing so important in shipping a finished product?

Depending on what a brand is printing, there can be time sensitive information. For example, a company might be advertising a sale in a catalog or providing a limited time coupon code in a piece of direct mail. If a shipment gets delivered too late, the sale or coupon code will no longer be valid. Conversely, if a shipment arrives too early, customers are trying to order products that are not available in stores yet or score sales that are not set up in the system.

4. What is Informed Delivery? Why should companies sign up for it?

Informed delivery is a free service offered by the United States Postal Service, in which people can sign up to be notified of mail expected to be arriving soon. The service allows users to see a digital preview of their letter-sized mail and packages en-route to their mailbox. Users can access Informed Delivery on any computer or mobile device. It is beneficial to companies from a marketing standpoint. Companies can choose to participate in the Informed Delivery Interactive Campaign and include a link with the image. Companies then receive a summary report of users who clicked on links. While this marketing method is still growing, it is also relatively risk-free and does not eat up a marketing budget.

5. Overall, what is the essence of why the postal system is so crucial to the printing industry?

The printing industry could not exist without the partnership of the postal system. Without the USPS, your eye-catching and action-driving piece would never arrive to your consumer. To be a successful company, you must work with the postal system to deliver the best quality and service to the customers.

Minimized Postage Costs = More Consumer Reach for Your Money

When selling a product or service, no matter how wonderful it may be, marketing is what gets it out there. Print – whether in the form of catalogs, envelope packages, or self-mailers – is a significant contributor to a brand’s marketing strategy. Printing is all about a service that takes a brand’s vision and puts it on paper and makes it a reality. At Nahan, our job is to minimize their postage and transportation costs to allow them to mail as many pieces as possible for their money.

Curious about the current USPS postage rates? Check out our postage rate chart!

Contact us to learn more.

Bio: Camille Lehmann is on the Marketing team and started with Nahan in January of 2020. Camille is responsible for assisting in Nahan’s marketing strategies and goals. She is currently pursuing her master’s degree in Marketing with a specialization in Project Management. In her spare time, Camille enjoys writing, going to coffee shops, and spending time with friends and family.

Nahan Provides Print & Mailing Solutions for Many European Brands Marketing to US Customers

Author: Melissa Fransen, Marketing Manager

One of the questions that we frequently get asked is if we provide print and mailing solutions to an International customer base that is interested in mailing to the US Market. The answer is a resounding Yes!

In fact, this continues to be one of Nahan’s specialties and something that we feel truly continues to set us apart in the industry. We have quickly become a printer of choice for retailers and agencies alike in the European market.

Nahan Provides Print & Mailing Solutions for Many European Brands Marketing to US Customers

“If you are a start-up or even an established brand looking to market to a US audience and are looking for a trusted print partner, look no further, our team at Nahan is here to become a seamless extension of your marketing team.  We continue to work with so many great people abroad that have become not only clients but good friends, that really trust our Quality & Service.”

Kelly Marthaler, US & International Catalog/Direct Mail Sales Consultant

Commonly Asked Questions

1. We have formats developed for our UK audience and foreign postal requirements. How do we convert our formats to meet the US postal requirements?

Nahan is highly experienced in working with customers to develop efficient size formats for the US postal stream. Weights and size formats that work in Europe don’t always work here in the US. We specialize in adjusting these sizes or format templates to US formats to help minimize cost and reduce postage rates.  Our focus is really on guiding clients closely through the entire process.

2. What about paper? How does this work?

Our team at Nahan is very familiar with foreign paper spec differences and can help transition to US paper stocks that are of equal or greater paper quality and still be competitively priced.

3. With the time difference, can I expect a quick turnaround on quotes?

At Nahan, you can expect a quote within 24 hours or less. We take a lot of pride in quick-turn quotes and communication. You can come to expect the same timely response from our purchasing and customer service teams even when your office is in a foreign country. 

4. What about mailing schedules? How does this work?

Our postal/logistics team at Nahan works with our customers to develop timely schedules based on in-home dates. We walk through this entire process with each of our foreign clients to ensure there is a clear understanding of what in-homes dates work best with each individual marketing plan and how we can minimize cost as well.

5. What about USPS postal promotions, can I take advantage of these?

Absolutely. Our team at Nahan will guide you through the promotions process to ensure you are getting the most cost-effective rates based on your marketing objectives.

6. What about mailing to other markets, such as Canada?

At Nahan, we utilize the assistance of a third party partner to mail to other foreign markets, such as Canada, and do this quite frequently.  We are close proximity to Canada so this is a very close entry point for us.

7. I’m new to this – how do I even start?

Many of our customers that start out with us don’t have experience in expanding their mailing to the US market. No problem at all! We’ll be very happy to guide you through this process so maximum ROI can be achieved.  We want to take the stress of printing and mailing here in the US out of each foreign marketer’s job. 

Interested in learning more about Nahan’s mailing services? Contact us today! 

Bio: Melissa Fransen is our Marketing Manager. She started with Nahan in May of 2017. Melissa is responsible for Nahan’s marketing initiatives, which includes everything from conference planning to social media initiatives. In her spare time, Melissa enjoys spending time with her husband and enjoying time in the outdoors with family and friends.

Is Nahan a Printing or Technology Company?

Author: Pat Nahan, Vice President of National Accounts

As the printing landscape has evolved over the past two decades, we have all seen huge changes in the way we do our jobs.  Long gone are the days of film and even hard proofs in some cases. We have all seen the benefits of other new and exciting technologies that make getting ink, toner or dyes onto your chosen substrate.  All of this is great, but if your printer of choice doesn’t have the IT infrastructure to support your growing needs then are you really seeing the full benefit of what these advancements can do for you?

Digital Workflow

There are many benefits to a digital workflow but the 4 that I feel benefit the customer most are:

  1. Flexibility
  2. Brand Continuity
  3. Speed to Market
  4. Being able to create a truly tailored message to your consumer

Upon entering into the digital printing arena, it became glaringly apparent to us that to take advantage of this new technology we needed to embrace and fully utilize all that these machines could do.  To execute this we had to take a two pronged approach, the first being security. The second focus was being able to adapt to our customer’s unique needs and to mold our processes around those.  Along with this we had to step out of our comfort zone to truly develop technologies that can meet those needs.  

“Looping back to the title now, I feel that we are rapidly becoming a Technology company that is really great at printing.”

– Pat Nahan

Every day we are taking our years of experience with the ‘big iron” of printing and using it to make the new digital presses better.  The amount of technological development and custom programming that we are doing on a daily basis to meet the needs of our customers is constantly expanding.  Processes that were cutting-edge just 5 years ago are rapidly being replaced with new words like, API’s, web interfaces, and custom integrations.  Is your printer ready to help take you to the next level?

Questions to Ask Your Printer

Ask yourself these five questions when you consider partnering with a printer:

  1. What is their programming strength?
  2. Can they do more than just a presort of my data and take advantage of all their digital equipment can do?
  3. What sort of custom integrations have they done before?
  4. Do they have the knowledge to build any sort of return processing or continuity process that I might need?
  5. Are they a printer that thinks they know how to program or a true four color variable expert? 

Contact us today to learn more about Nahan and how we can help with your next project.

Patrick Nahan has over 20 years of print experience and is the Vice President of National Accounts with Nahan. On a daily basis, Patrick shows the “Nahan Difference” to key accounts and has been instrumental in launching Nahan into the forefront of the ever-changing print landscape. When not at work, he enjoys spending time with his wife and two boys, working on cars, boating and trying to keep up with a hectic youth hockey schedule!