Author: Melissa Fransen
Every day I stop at our mailbox to get our mail.
I’m also signed up for USPS Informed Delivery emails, so I get an email each morning that contains details of what we’ll be receiving that day in our mailbox.
The catalogs we receive typically end up on the end table in our living room to browse through. In fact, at this present moment, we have about 10 catalogs that we plan to look through again this weekend so we can place some Holiday gift orders. I also have a number of direct mail offers I’ve kept as well and I have those in an organizer in the corner of our kitchen cupboard.
As I was walking down my driveway the other day to get my mail, I started wondering about my mail habits and how closely they match other people’s habits. So, I decided to do some research.
How Often People Check Their Mailbox
According to the USPS, 98% of people visit their mailbox every day to get their mail and 77% of people sort through their mail immediately. According to a study the USPS conducted, most consumers set aside time each day to sit down with their mail and on average, they spend 30 minutes with catalogs and 25 minutes with direct mail! Here is another interesting statistic, according to a report from MultiChannel Merchant regarding Holiday shopping this year, 37% of people have become more excited to receive their mail and 30% are spending more time reading promotional messages from the mail than before the pandemic.
According to a recent update from USPS, over 20% of U.S. households are now signed up for USPS Informed Delivery and the subscription rate is growing with over 350,000 new subscribers weekly. 79% of Informed Delivery users are engaging with the daily emails and 82% of these users are engaging in the mornings. According to the USPS update we received, the emails are generating a 68% Email Open Rate (which is over 3 times higher than the industry average email open rate of 18%) and a 2-6% Click Through Rate. As a marketer, those stats get me excited!
Other Fun Facts
Here are some other fun facts/statistics I found interesting:
- On average, each day the USPS processes 7 million mail pieces each hour, which equates to 327,838 each minute and 5,464 each second!
- Every day, the USPS delivers 9 million pieces of First-Class mail
- Over 18 million trays go through conveyor systems per day
- The postal service employs over 7.3 million people
- The postal service employs over 97,000 military Veterans and is one of the largest employers of Veterans in the country (awesome!)
Looking to Stand Out in the Mailbox?
At Nahan, we are proud to offer award-winning catalog and direct marketing services as a part of our product offering. If you are in interested in learning more, contact us today!
Bio: Melissa Fransen is our Marketing Manager. She started with Nahan in May of 2017. Melissa is responsible for Nahan’s marketing initiatives, which includes everything from conference planning to social media initiatives. In her spare time, Melissa enjoys spending time with her husband and enjoying time in the outdoors with family and friends.
Cover photo by Sean Patrick from Pexels