Get to Know Nahan’s Marketing Manager: A Q/A Session with Melissa Fransen

Author: Tracy Tougas, Account Executive

Keeping Nahan’s name and quality reputation popping up on Social Media, planning events, creating eye-catching and poignant external marketing materials, and helping to retain Nahan employees is just part of the short list of what Melissa Fransen does here at Nahan. She is a burst of positivity and is always working two steps ahead. I’ve had the opportunity to get to know Melissa and thought you would all enjoy getting to know her a bit too!

Marketing Extraordinaire

Melissa, why did you choose the marketing field?

I love to think differently. I love to create. I love to push boundaries and drive results. That is what I love about marketing and why I chose the career.

What is your favorite part about working at Nahan?

I can’t pick just one. First, and foremost, I love the people. The people at Nahan are truly outstanding and I’m thankful to be surrounded by great co-workers.

Secondly, since I love marketing, there is just something about seeing something come to life. Seeing a brand’s artwork go from a design to a beautifully crafted tangible marketing piece is something truly awesome. Day in and out I get to see what goes through the doors at Nahan, and it’s really something! I’m blown away with what we do. (Interested in seeing some of our work? Request a sample pack).

Tell us about one of your favorite Nahan capabilities?

I’m truly amazed at the capabilities of Variable Data Printing. I’ve been in the marketing field my entire career and before starting at Nahan a little over three years ago, to be honest, I didn’t know that technology like VDP even existed in print technology. It’s amazing how the power of data can be utilized to create a truly customized marketing piece. Instead of doing a campaign of 50,000 of the same exact artwork to 50,000 customers, you can do 50,000 customized unique pieces to 50,000 people and each one will be customized to that specific individual. I love data and the technology component of VDP. API integrations, CRM systems, and custom marketing programs get me excited since there is so much potential with it! 

Melissa Fransen with her husband.

What is the favorite project that you’d worked with in the last year?

I’d say it was our website launch.  We launched our new website in Sept. of last year and as anyone in the marketing field knows, it’s A LOT of fun and it is A LOT of work. I’m really proud of what the team accomplished and we worked with a fantastic partner to bring our vision to life! It was also really fun to discover some really amazing talent we have on our team from awesome photographers to fantastic writers and editors that are contributing to our blog. Check out our website!

On which social media platforms does Nahan appear?

We are on LinkedIn, Facebook, Instagram, and Twitter. Follow us to stay in touch!

What do you like to do outside of work?

I love spending time in the outdoors! I like to fish with my husband Mark and we spend a lot of time with family and friends. We have large extended families and live an active life and I’m very thankful for that! There is always something or someone to celebrate. I enjoy traveling. I also like to play the piano and have played since I was six years old. I’ve really been enjoying teaching a few students of my own. With more time at home with the pandemic, I’ve been enjoying reading (which I haven’t done in a while), gardening, and planting flowers.

Melissa Fransen
Melissa Fransen with one of her great catches.

How has COVID-19 changed your role and the marketing Nahan is doing?

Over the past several years, we’ve had a big presence with conferences. Most of our largest conferences have been canceled and we’ll be participating in our first virtual conference this Fall. So, that has changed for us. Our social media presence has been growing, along with our followership, so we’ve been staying very active on our social media pages. We’ve ramped up our direct mail efforts since we are in the industry and we know it drives results. We’ve also kicked off an eNewsletter so we can stay in close contact with customers, job seekers, and more. Since we aren’t having client visits, doing in-person job fairs, and more, this helps us stay connected. (Interested in signing up for the eNewsletter? Sign up below in the footer of our web page).

Tell me something recent that you are proud of…

In 2019, I became a certified Social Media Strategist (SMS) with the NISM. I’m working on my CEU credits currently to keep up with my certification. With the marketing industry constantly changing, I think it’s important to continuously learn so I can stay at the top of my game. In the last 5 years, I’ve obtained this SMS certification and five HubSpot certifications.

I also enjoy volunteering and making others smile. I’ve participated in several volunteer activities over the last couple of years, including United Way volunteer events. Some of my favorites have included writing thank you letters to Veterans, an activity day at a local Nursing Home, and making tie-blankets for babies in the NICU.

Author: Tracy Tougas

Tracy works at Nahan as an Accounting Executive partnering with our National Sales Reps to build customer relationships and meet customer needs. She has been at Nahan 12+ years and another 2 back in the 90’s. In her spare time she enjoys traveling, gardening, hiking, cooking and spending time with friends and family.

Nahan’s Fulfillment Department: An Interview with Jenny Chirhart

Author: Melissa Fransen, Marketing Manager

Jenny Chirhart

Meet Jenny. Jenny started with Nahan in 1996. Jenny leads Nahan’s Fulfillment department, which is our newest division at Nahan. This new department continues to be a huge growth area for Nahan. We’ve more than doubled our staff count in this department in less than two years and continue to add an impressive amount of customers and projects. I thought I’d take this special opportunity to introduce Jenny and some of the great things that Nahan’s Fulfillment department is up to these days.

Jenny, first tell me a little about your career path at Nahan.

Jenny: I’ve held a variety of roles at Nahan. I started my career in the mail center as a Helper on the high-speed inserters, then I moved into the Quality Checker role, and from there I was a Laser Operator.  I wanted to learn more about the company so I joined the Customer Service team and worked there for nine years, then held positions in Prep and Purchasing. From there, I became a Lead in our Fulfillment department in May of 2018 and became a Shift Leader in July of 2019.

That is fantastic Jenny! Can you give me an overview of how Nahan’s Fulfillment department started?

Jenny: Nahan’s Fulfillment department was started as a result of a customer asking us to do a UPS mailing for them. It started off with small quantities for the project and has grown into a large volume of quantities each week. We’ve continued to expand this area and we are now doing projects for a wide range of other customers as well. One of the great things about Nahan is that when we have a customer that is looking for us to do any type of mailing project to make things easier on their end, we have an awesome team that comes together to find a solution for them.

What types of projects is our team currently doing?

Jenny: Currently, our team is working on a 3-way match mailing project. Basically, we have a three-panel folder that gets a personalized letter and a personalized card added into the folder. Then, this package will go into a pre-labeled, addressed OSE.

What other types of projects have we done?

Jenny: We’ve done a large variety of assemble, pack and ship projects. Two particular projects stand out. One was a tube mailing project, where we put a personalized letter into the tube, taped the ends, and put an address label and meter strip on to mail it and the other, we put together a Holiday gift package last year with calendars and holiday cards included.

What are you most proud of that the Fulfillment team has accomplished? 

Jenny: I’m very proud of this team with how well they work together and help each other. They know what needs to be done and they have fun doing it.

Anything else you’d like to share?

Jenny: This group of individuals are truly amazing to work with. There is a lot of teamwork. They work very hard together to get the jobs done so we meet the customer’s expectations.

Jenny, this has been great. Thank you for your time!

Interested in learning more about our Fulfillment services? Contact us to learn more.

Bio: Melissa Fransen is our Marketing Manager. She started with Nahan in May of 2017. Melissa is responsible for Nahan’s marketing initiatives, which includes everything from conference planning to social media initiatives. In her spare time, Melissa enjoys spending time with her husband and enjoying time in the outdoors with family and friends.

Nahan University: Investing in our Employees

Author: Melissa Fransen, Marketing Manager

Since the opening of Nahan University in July of 2019, a lot has been happening with our training programs and our leadership team is proud of how things are progressing. From an employee perspective since launch, several of our 300+ employees have been involved in a training course thus far and the plan for 2020 is that every one of our employees will have a training opportunity. Doug Karls, an employee of Nahan for over 25 years, is leading the Nahan University initiatives.

“We are just getting started and I’m excited about all of the training opportunities that are in store for our employees. Our employees are our number one asset and if there is one thing that I believe in investing in, it’s our people.” Doug Karls, Trainer

Nahan University Goals

Here are the goals that our Leadership team has set for Nahan University:

  • Basic equipment functionality
  • Educate our team on our quality standards
  • Generate a career path for team members
  • Empower our employees
  • Team building
Nahan University Opening

Training Recap

The focus of the training has started with Operator training on Folders and Inserters, as well as Leadership training. Here is a quick overview of the training thus far:

Operator Training:

  • Basic equipment functionality
  • Problem solving skills
  • Mechanical aptitude
  • Math aptitude
  • Quality standards

Leadership Training:

  • Communication Skills
  • Servant Leadership
  • Creating Effective and Empowered Teams
  • Coaching and Delegating for Success

“One of the biggest differentiators of Nahan in the industry continues to be our quality. The quality of our print, the quality of our service levels, and the quality of our people.” John Klumb, Vice President of Sales and Marketing

Nahan University – What’s Next

Our team is in the beginning stages of launching Brainer’s LMS (Learning Management Solutions) program. This platform will provide learning opportunities for our employees through module-based training on a variety of topics. Topics include everything from Safety, Team Building and Problem Solving to Web Presentations, Marketing, and Microsoft Office. These training sessions can be customized to the individual and tailored to topics that are applicable to our employees.  The full implementation of Brainer’s LMS program is planned for Q2 of 2020.

“At the end of each day, I ask myself what I learned that day. Each and every day I try to learn something new. My goal is for our employees to learn something new every day as well.” Doug Karls, Trainer

Want to learn more about a career at Nahan or Nahan University? Contact us today.

Bio: Melissa Fransen is our Marketing Manager. She started with Nahan in May of 2017. Melissa is responsible for Nahan’s marketing initiatives, which includes everything from conference planning to social media initiatives. In her spare time, Melissa enjoys spending time with her husband and enjoying time in the outdoors with family and friends.

Top Five Nahan Blogs of 2019

 

Author: Melissa Fransen, Marketing Manager

It’s been another great year for Nahan and we have been thrilled at the performance, likes, and shares of our new blog articles that were added to our revamped website launched in October. Thank you for all of your comments and the great feedback! We appreciate you!

In case you’ve missed it, here were our top five performing blog articles of 2019 so you can check them out:

 

  1. Nahan Differentiators that Drive Results
  2. Three Benefits of Working for a Family-Owned Business
  3. Metallic Inks Add Fun and Interesting Effects
  4. Build a Dynamic Plan for Direct Mail
  5. What is Information Security?

We have a ton of great articles in store for 2020, so be sure to check back to our site for the latest and greatest articles. Plus, we also share these articles on our LinkedIn, Facebook, and Twitter pages. If you have content that you’d like to see from our team in the future, feel free to contact us anytime and let us know. We are just getting started and 2020 is going to be a fantastic year!

Bio: Melissa Fransen is our Marketing Manager. She started with Nahan in May of 2017. Melissa is responsible for Nahan’s marketing initiatives, which includes everything from conference planning to social media initiatives. In her spare time, Melissa enjoys spending time with her husband and enjoying time in the outdoors with family and friends.