Author: Jim Hesch, Customer Service Leader
Focusing on quality and unique capabilities sets us apart. It’s all in the Presentation.
For the person who, in the end will open your envelope, mailer or book, it is all in the presentation.
Beautiful color, gloss or dull techniques, metallics and foil, or attention grabbing raised gloss UV can certainly grab one’s attention. Using an emboss sculpture die to make a message stand out and look 3D or a tactile coating can enhance a piece, too. A cool fold, pop up, or even an iron cross are tried and true attention grabbers for the end user.
Nahan’s Focus on Finishing
At Nahan, we pride ourselves on the Finishing of our pieces; the presentation, with good quality binding and complicated inserting. Our team is dedicated to make sure the quality of the piece compliments the goal of your recipient, which is ultimately to successfully reach them and get them to open the piece.
“I love working in Finishing, no two days are the same and no two books are the same. It’s the collaboration that makes it fun. I am always learning. Yeah, we are obsessed with going the extra mile.”– Jim Dombrovski, Finishing Shift Leader
“For those of us who are passionate about Finishing, we get to take a nicely printed sheet and turn it into something cool, and we get to touch it and see it before the customer ever gets to see it.”– Doug Karls, Trainer
Developing Creative Solutions
We have an incredibly creative team to help you find that eye-catching piece; something unusual or unique and are able to complete affordably. Our capabilities are unique, customizable, and with our creative staff, can be game changers. Check out our marketing services page for more!
In the end, we really like Finishing (first).
Sappi has a wonderful series of publications that can help you in your creative presentation endeavor.
Check out Bindery Techniques issue #6: https://www.sappi.com/standard-volume-6
Or Issue 4, scoring and folding: https://www.sappi.com/standard-volume-4%E2%80%94scoring-folding
The Neuroscience of Touch: https://www.sappi.com/the-neuroscience-of-touch.
Another fun series in finishing techniques is the Fold Factory, Fold of the Week. Check out their YouTube Videos for inspiration and ideas.
Have Fun, Stay Warm and Tip On…
Our Blogger is Jim Hesch, a manager here at Nahan Printing. Jim has been in the printing trade since 1973 and has a passion for finishing and customer service.