Get to Know Nahan’s Marketing Manager: A Q/A Session with Melissa Fransen

Author: Tracy Tougas, Account Executive

Keeping Nahan’s name and quality reputation popping up on Social Media, planning events, creating eye-catching and poignant external marketing materials, and helping to retain Nahan employees is just part of the short list of what Melissa Fransen does here at Nahan. She is a burst of positivity and is always working two steps ahead. I’ve had the opportunity to get to know Melissa and thought you would all enjoy getting to know her a bit too!

Marketing Extraordinaire

Melissa, why did you choose the marketing field?

I love to think differently. I love to create. I love to push boundaries and drive results. That is what I love about marketing and why I chose the career.

What is your favorite part about working at Nahan?

I can’t pick just one. First, and foremost, I love the people. The people at Nahan are truly outstanding and I’m thankful to be surrounded by great co-workers.

Secondly, since I love marketing, there is just something about seeing something come to life. Seeing a brand’s artwork go from a design to a beautifully crafted tangible marketing piece is something truly awesome. Day in and out I get to see what goes through the doors at Nahan, and it’s really something! I’m blown away with what we do. (Interested in seeing some of our work? Request a sample pack).

Tell us about one of your favorite Nahan capabilities?

I’m truly amazed at the capabilities of Variable Data Printing. I’ve been in the marketing field my entire career and before starting at Nahan a little over three years ago, to be honest, I didn’t know that technology like VDP even existed in print technology. It’s amazing how the power of data can be utilized to create a truly customized marketing piece. Instead of doing a campaign of 50,000 of the same exact artwork to 50,000 customers, you can do 50,000 customized unique pieces to 50,000 people and each one will be customized to that specific individual. I love data and the technology component of VDP. API integrations, CRM systems, and custom marketing programs get me excited since there is so much potential with it! 

Melissa Fransen with her husband.

What is the favorite project that you’d worked with in the last year?

I’d say it was our website launch.  We launched our new website in Sept. of last year and as anyone in the marketing field knows, it’s A LOT of fun and it is A LOT of work. I’m really proud of what the team accomplished and we worked with a fantastic partner to bring our vision to life! It was also really fun to discover some really amazing talent we have on our team from awesome photographers to fantastic writers and editors that are contributing to our blog. Check out our website!

On which social media platforms does Nahan appear?

We are on LinkedIn, Facebook, Instagram, and Twitter. Follow us to stay in touch!

What do you like to do outside of work?

I love spending time in the outdoors! I like to fish with my husband Mark and we spend a lot of time with family and friends. We have large extended families and live an active life and I’m very thankful for that! There is always something or someone to celebrate. I enjoy traveling. I also like to play the piano and have played since I was six years old. I’ve really been enjoying teaching a few students of my own. With more time at home with the pandemic, I’ve been enjoying reading (which I haven’t done in a while), gardening, and planting flowers.

Melissa Fransen
Melissa Fransen with one of her great catches.

How has COVID-19 changed your role and the marketing Nahan is doing?

Over the past several years, we’ve had a big presence with conferences. Most of our largest conferences have been canceled and we’ll be participating in our first virtual conference this Fall. So, that has changed for us. Our social media presence has been growing, along with our followership, so we’ve been staying very active on our social media pages. We’ve ramped up our direct mail efforts since we are in the industry and we know it drives results. We’ve also kicked off an eNewsletter so we can stay in close contact with customers, job seekers, and more. Since we aren’t having client visits, doing in-person job fairs, and more, this helps us stay connected. (Interested in signing up for the eNewsletter? Sign up below in the footer of our web page).

Tell me something recent that you are proud of…

In 2019, I became a certified Social Media Strategist (SMS) with the NISM. I’m working on my CEU credits currently to keep up with my certification. With the marketing industry constantly changing, I think it’s important to continuously learn so I can stay at the top of my game. In the last 5 years, I’ve obtained this SMS certification and five HubSpot certifications.

I also enjoy volunteering and making others smile. I’ve participated in several volunteer activities over the last couple of years, including United Way volunteer events. Some of my favorites have included writing thank you letters to Veterans, an activity day at a local Nursing Home, and making tie-blankets for babies in the NICU.

Author: Tracy Tougas

Tracy works at Nahan as an Accounting Executive partnering with our National Sales Reps to build customer relationships and meet customer needs. She has been at Nahan 12+ years and another 2 back in the 90’s. In her spare time she enjoys traveling, gardening, hiking, cooking and spending time with friends and family.

Five Benefits of Print Marketing

Author: Camille Lehmann, Marketing

To be successful in advertising a product or service, it is not a question of which medium of marketing is best – print or digital – but how to combine their benefits. Both print and digital marketing methods are an essential component of an integrated marketing mix. Ignoring one method means ignoring part of the population and potentially part of your target market. As a printing company with over 50 years of experience, we’ve seen our fair share of print marketing materials and how they have impacted the world. Today, we’re sharing the top five benefits of print marketing and how they improve your integrated marketing mix.

Brand Recall

When consumers open their mailbox and receive a piece of direct mail or a catalog, they are able to physically touch it and open it – tangible attributes that are not available in digital marketing. Research has shown that the effects of tangibility impact brand recall. Consumers are 75% more likely to recall a brand after seeing it in a print ad, as compared to 44% for a digital ad (Adstream, 2018).

Greater Open Rates

A consumer’s email inbox is likely to be cluttered with many promotions, updates, and announcements – with more being added continuously. In all the clutter, many email marketing campaigns will not be opened (Pulcinella, 2017). Receiving a beautifully designed print advertisement in the mail stands out to be opened right away.

Increased Attention

The images on printed marketing materials are more saturated than those viewed on a computer screen. The mix of more attractive colors and the sensation of touch leads to keeping the reader’s attention. Most emails if opened, are quickly skimmed and disregarded. Consumers are more likely to take their time in deeply and thoroughly reading printed material (Nelson, 2019).

Repeated Exposure

As mentioned above, many emails are simply deleted once opened. Printed materials have the ability to last longer. A catalog that is placed on the kitchen table is more likely to be seen multiple times than an email in a consumer’s inbox. On the Internet, so much is fighting for the consumer’s attention. Ads disappear as quickly as they appear, rendering many of them unseen (Twose, 2019). Materials that are printed have higher durability and the potential to be seen more frequently.

Consumers Trust Print

Professionally printed marketing materials come across as more trustworthy than online ads that can appear like a scam. According to a survey completed by Marketing Sherpa, 82% of Americans trust newspaper and magazine ads compared to only 39% who trust Internet banner ads (Burstein, 2017). Using printed materials aids in being viewed as a trustworthy and professional business or organization.

The facts are undeniable – print marketing is a must to have a promotion reach its potential and be viewed by its entire target market population. Interested in learning more about printed materials? Visit our website or contact us to find out how you can get started.

Bio: Camille Lehmann is on the Marketing team and started with Nahan in January of 2020. Camille is responsible for assisting in Nahan’s marketing strategies and goals. She is currently pursuing her master’s degree in Marketing with a specialization in Project Management. In her spare time, Camille enjoys writing, going to coffee shops, and spending time with friends and family.

References

Adstream. (2018). 8 things print advertisers need to know in a digital age.

Bursetin, D. (2017). Marketing Chart: which advertising channels consumers trust most and least when making purchases. Marketing Sherpa.

Nelson, R. (2019) 4 reasons print advertising is still important. Outreach Media Group.

Pulcinella, S. (2017). Why direct mail marketing is far from dead. Forbes.

Twose, D. (2019). Marketing Knowledge.

Nahan Provides Print & Mailing Solutions for Many European Brands Marketing to US Customers

Author: Melissa Fransen, Marketing Manager

One of the questions that we frequently get asked is if we provide print and mailing solutions to an International customer base that is interested in mailing to the US Market. The answer is a resounding Yes!

In fact, this continues to be one of Nahan’s specialties and something that we feel truly continues to set us apart in the industry. We have quickly become a printer of choice for retailers and agencies alike in the European market.

Nahan Provides Print & Mailing Solutions for Many European Brands Marketing to US Customers

“If you are a start-up or even an established brand looking to market to a US audience and are looking for a trusted print partner, look no further, our team at Nahan is here to become a seamless extension of your marketing team.  We continue to work with so many great people abroad that have become not only clients but good friends, that really trust our Quality & Service.”

Kelly Marthaler, US & International Catalog/Direct Mail Sales Consultant

Commonly Asked Questions

1. We have formats developed for our UK audience and foreign postal requirements. How do we convert our formats to meet the US postal requirements?

Nahan is highly experienced in working with customers to develop efficient size formats for the US postal stream. Weights and size formats that work in Europe don’t always work here in the US. We specialize in adjusting these sizes or format templates to US formats to help minimize cost and reduce postage rates.  Our focus is really on guiding clients closely through the entire process.

2. What about paper? How does this work?

Our team at Nahan is very familiar with foreign paper spec differences and can help transition to US paper stocks that are of equal or greater paper quality and still be competitively priced.

3. With the time difference, can I expect a quick turnaround on quotes?

At Nahan, you can expect a quote within 24 hours or less. We take a lot of pride in quick-turn quotes and communication. You can come to expect the same timely response from our purchasing and customer service teams even when your office is in a foreign country. 

4. What about mailing schedules? How does this work?

Our postal/logistics team at Nahan works with our customers to develop timely schedules based on in-home dates. We walk through this entire process with each of our foreign clients to ensure there is a clear understanding of what in-homes dates work best with each individual marketing plan and how we can minimize cost as well.

5. What about USPS postal promotions, can I take advantage of these?

Absolutely. Our team at Nahan will guide you through the promotions process to ensure you are getting the most cost-effective rates based on your marketing objectives.

6. What about mailing to other markets, such as Canada?

At Nahan, we utilize the assistance of a third party partner to mail to other foreign markets, such as Canada, and do this quite frequently.  We are close proximity to Canada so this is a very close entry point for us.

7. I’m new to this – how do I even start?

Many of our customers that start out with us don’t have experience in expanding their mailing to the US market. No problem at all! We’ll be very happy to guide you through this process so maximum ROI can be achieved.  We want to take the stress of printing and mailing here in the US out of each foreign marketer’s job. 

Interested in learning more about Nahan’s mailing services? Contact us today! 

Bio: Melissa Fransen is our Marketing Manager. She started with Nahan in May of 2017. Melissa is responsible for Nahan’s marketing initiatives, which includes everything from conference planning to social media initiatives. In her spare time, Melissa enjoys spending time with her husband and enjoying time in the outdoors with family and friends.

The Fine Art of Finishing Print

Author: Jim Hesch, Customer Service Leader

Focusing on quality and unique capabilities sets us apart. It’s all in the Presentation.

For the person who, in the end will open your envelope, mailer or book, it is all in the presentation.

Beautiful color, gloss or dull techniques, metallics and foil, or attention grabbing raised gloss UV can certainly grab one’s attention. Using an emboss sculpture die to make a message stand out and look 3D or a tactile coating can enhance a piece, too. A cool fold, pop up, or even an iron cross are tried and true attention grabbers for the end user.

Nahan’s Focus on Finishing

At Nahan, we pride ourselves on the Finishing of our pieces; the presentation, with good quality binding and complicated inserting. Our team is dedicated to make sure the quality of the piece compliments the goal of your recipient, which is ultimately to successfully reach them and get them to open the piece.

“I love working in Finishing, no two days are the same and no two books are the same. It’s the collaboration that makes it fun. I am always learning. Yeah, we are obsessed with going the extra mile.”

– Jim Dombrovski, Finishing Shift Leader

“For those of us who are passionate about Finishing, we get to take a nicely printed sheet and turn it into something cool, and we get to touch it and see it before the customer ever gets to see it.”

– Doug Karls, Trainer

Developing Creative Solutions

We have an incredibly creative team to help you find that eye-catching piece; something unusual or unique and are able to complete affordably. Our capabilities are unique, customizable, and with our creative staff, can be game changers.

In the end, we really like Finishing (first).

Resources

Sappi has a wonderful series of publications that can help you in your creative presentation endeavor.

Check out Bindery Techniques issue #6: https://www.sappi.com/standard-volume-6

Or Issue 4, scoring and folding: https://www.sappi.com/standard-volume-4%E2%80%94scoring-folding

The Neuroscience of Touch: https://www.sappi.com/the-neuroscience-of-touch.

Another fun series in finishing techniques is the Fold Factory, Fold of the Week. Check out their YouTube Videos for inspiration and ideas.

Have Fun, Stay Warm and Tip On…

Our Blogger is Jim Hesch, a manager here at Nahan Printing. Jim has been in the printing trade since 1973 and has a passion for finishing and customer service.