Nahan Wins Two Golds at the Annual Gold Ink Awards Competition

SAINT CLOUD, MN – Sept. 15, 2020 – Printing Impressions Magazine, producer of the annual Gold Ink Awards, announced the winners of the 2020 Annual Gold Ink Awards Competition. The Gold Ink Awards are considered one of the industry’s most prestigious print competitions.

Nahan Printing, Inc. is a proud recipient of two Gold awards! The first is a Gold for the Neiman Marcus 2019 Christmas Catalog and the second is a Gold for the Lawrence & Schiller South Dakota Activity Book. The winning pieces are in the “Consumer Catalogs, Web” and “Consumer Catalogs, Sheetfed” categories. In addition to the two Gold award wins, Nahan also received five Pewter awards in the Catalogs division.

This year’s Gold Ink Award winners were chosen from more than 400 entries submitted within 43 different categories. Winning pieces were chosen based on print quality, technical difficulty, and overall visual effect. All winners can be found at https://www.piworld.com/extension/gold-ink-awards/2020/.

 “It is great to be recognized by Printing Impressions for the quality of work we put into every product, each and every day. We are once again, very proud of our team’s commitment and dedication to quality; an asset that continues to set us apart in the industry.” said John Klumb, Vice President of Sales and Marketing.

About Nahan

Nahan Printing is a Minnesota-based, independent, family-owned, world class printer committed to providing end-to-end solutions that add value to our clients. Since its inception in 1962, Nahan has specialized in catalog and direct mail printing for industries such as retail, ecommerce, financial services, non-profit, hospitality, and more. With a client roster of legendary brands, Nahan prints iconic work that represents the highest level of quality and innovation in the industry. For more information about Nahan, please visit http://www.Nahan.com.

What is Variable Data Printing? A Closer Look.

Author: Jon Legg, Data Processing Department Leader

In today’s data-driven marketing world, utilizing the power of your data can be the difference between a good marketing campaign and a great marketing campaign that produces a fantastic ROI. A question that we often get asked is “What is Variable Data Printing and how does it work?”

What is Variable Data Printing?

Variable Data Printing is using your customer’s data to change text, images, or other content from one piece of mail to the next.  Instead of printing one form 100,000 times you can instead print 100,000 highly individualized pieces.  And when we say highly personalized we are talking about more than just a salutation line that says “Dear John Doe.” 

At Nahan we have done a wide range of projects that utilize variable data printing.  The following four specific examples show what highly personalized could look like to you.

  1. One project had hundreds of mall locations and for each record, we used a field in the data to variably pull the closest mall to the consumer, a logo for that mall, hours of operation, and a mall directory. 
  2. Another project required us to uniquely link over 400,000 photographs so that each record imaged the correct photograph. 
  3. A third project involved providing each recipient with a personalized map that showed their house on a map, the nearest store, and a highlighted route between the two.
  4. Lastly, another project showcased a piece that changed all of its content based on the consumer.  Family of four?  All content showed family-friendly activities and all images changed to photos of families.  Single?  The entire piece changed to show photos of adults with more of a focus on entertainment and nightlife.

Variable data printing can do all of this and more. 

What is Variable Data Printing

As we like to say, “Where there is data, there is opportunity for customization.”

What Files Are Needed For a Variable Data Project?

At Nahan we can accept all types of files and work with you to get more out of your mail list.  Our preferred file format is a CSV file transmitted to our SFTP site.  We are also able to use API integrations to directly link with our customers to provide a more seamless transfer of data; both to Nahan and back to our customers.  This can include return files, reports, and much more.

How is Data Kept Safe?

In today’s digital landscape we can use data for just about anything, which makes that data extremely valuable.  Sadly, the bad guys know that as well and are constantly looking to get their hands on data.  But Nahan takes pride in keeping your data safe.  We are PCI compliant and are equipped to work with HIPAA data. We have lots of hands-on experience with both.  Beyond that our data processing team is literally in a locked room that requires two different forms of authentication just to get in! Given all the efforts that we put into data security, you can rest assured that not only will Nahan keep your data safe, but we will also put it to work for you! 

Working Together on a Strategy

As a company, we are not afraid of pushing the boundaries of what can be done with data.  We are constantly using the newest technology and then working to perfect it.  We also have a data processing team that is equally unafraid of pushing limits and seeing how much we can do with a simple mail list.  Let’s work together and see what we can get your next mailing to do for you! Contact us to learn more.

Author: Jon Legg is a Department Leader at Nahan Printing and started with the company in 2015.  He currently oversees the Data Processing department as well as the PreMedia department.  This means that any files, whether art or data, all come through Jon’s teams.  When he isn’t at work Jon loves spending time with his wife and daughter, traveling (usually to Disney World), and working with our local theater company both on stage and as a Director. 

Our Environmental Commitment

Author: Jayden Johnson, Marketing Intern

At Nahan, we take pride in our commitment to being a responsible, environmentally conscious printer. We want to help create a healthier future for our employees, our customers, our communities and the world. From purchasing raw materials to efficient manufacturing processes, Nahan is considerate of our environment in every decision across the company. In 2018 alone, we recycled over 15.5 Million Pounds of Paper!

 

Innovative Product Designs and Processes to Reduce Paper Usage

How we were able to recycle 15.5 Million pounds of paper, was through strategizing with our customers, sales, production, and estimating teams to review environmentally conscious options for raw materials and streamline processes for projects to reduce waste. All of our heatset web presses have automated register, color, cut off and ribbon control systems integrated into them. With these systems, we are able minimize waste and improve overall quality and consistency during make-ready and throughout the run. In addition to the integrated press systems that reduces waste while running, we utilize CIP 3 data from the plate making files to preset ink fountains prior to press start up.  Our Operators are then able to “fine tune” register and color to meet each customer’s exact requirements.

 

Ink and Coating

The inks we use are manufactured by environmentally conscious INX.  Our sheet fed inks are vegetable oil based (primarily soy) and approved for food packaging.  Even our heatset inks contain soy based materials.  All vegetable oils are naturally renewable resources, which not only gives you a high quality job through the best ink technology available, but it also helps the environment. Our scrap ink is recycled ensuring no ink is ever put into a landfill.  Even our coatings are environmentally friendly. Our UV and water based coatings are VOC (Volatile Organic Compounds) Free and we use “Thermal Oxidizing” technology to destroy volatile organic compounds and hazardous air pollutants that are produced during the printing process.

 

Paper

One of the biggest decisions you have to make when designing a project is specifying the paper to use.  Besides price; basis weight, grade, shade, finish, certifications, recycled content and sustainability need to be taken into consideration.  Good News, we can help.  We print on a wide range of papers including those with Post Consumer content up to 100%, allowing you a wide range of options.

 

Industry Certification

Our environmental initiatives are not only appreciated by our customers, but by others outside the printing industry. We pride ourselves on having received certificates from the Forest Stewardship Council (FSC®) A.C. as well as the Sustainable Forestry Initiative (SFI®). To maintain our certifications from each organization, we are audited annually.

 

Continuous Improvement

For the last 25 years, our facility has been continuously improving by keeping all of the operating systems up to current building and environmental codes. Nahan has staff members who focus on our carbon footprint to ensure we are in compliance with local, state, and federal regulations. We are continuously learning different methods to reduce CO2 emissions and increase energy conservation, be more energy efficient throughout our facility and operations, as well as recycle, reuse, and reclaim waste.

 

And That’s Just the Beginning…

To learn more about our environmental initiatives and how we are continuously improving towards an even more environmentally conscious facility, get in touch with us by submitting a “Let’s Chat” inquiry.

 

Bio: Jayden Johnson is our Marketing Intern. He started working at Nahan in November 2018. Jayden is a student at St. Cloud State University and will graduate Magna Cum Laude with his B.S in Marketing, minors in Community Psychology and Management, and a Certificate in Professional Selling Specialization. In his spare time, Jayden enjoys hanging out with family and friends, traveling, and bowling.

 

The Value of My Internship at Nahan

Author: Jayden Johnson, Marketing Intern (pictured on right)

Doing an internship was something I never thought I would do in college.

Being a full-time student with a heavy course load and working as a part-time server, I just did not see how I could fit an internship into my hectic schedule. However, I decided to apply anyways to the Marketing Internship position at Nahan. After an interview and a period of nervously waiting while consuming multiple bags of Reese’s Peanut Butter Cups and binge watching Netflix, I got the call saying that I got the job!

Little did I know that this experience was going to change me not only professionally, but personally as well.

When I first started my job as the Marketing Intern here, I didn’t know anything about printing other than that it exists. I thought my job would consist of me filing paperwork, running to get people lunch, making coffee, more paperwork, and other miscellaneous jobs. Surprisingly, I was wrong. In fact, my job is never the same.er

One day I could be handling customer surveys, internal communications, researching potential industries that we could help, write letters to prospects for the sales team, and creating sample packs for them. The next day calling trade shows and negotiate pricing on exhibition, conduct meetings about future trade shows to discuss the timeline leading up to the show, going through attendance lists to find prospects, create press releases for attendees of the conference to learn more about Nahan, and hearing from the sales team what they need to have a successful trade show.

Studying marketing in college is one thing. It’s totally different thing you actually get to see those concepts, theories, and examples being applied to real life situations.

Not only have I learned various skills that will help me enter the workforce with some experience under my belt, but I’ve also learned that internships help people like myself who are trying to figure out what they want to do professionally after college. The best part of an internship though, is that you meet amazing people who believe in you and push you to step out of your comfort zone.

Are you interested or looking for an exciting internship/career? Visit our website to learn more about our culture and apply to job openings today and you will see why Nahan Printing is the Employer of Choice!

Bio: Jayden Johnson is our Marketing Intern. He started working at Nahan in November 2018. Jayden is a student at St. Cloud State University and will graduate Magna Cum Laude with his B.S in Marketing, minors in Community Psychology and Management, and a certificate in Professional Sales Specialization. In his spare time, Jayden enjoys hanging out with family and friends, traveling, and bowling.

Nahan Differentiators that Drive Results

When we meet with new and prospecting customers, we often get asked what sets us apart from others. We take pride in answering this question because we’ve had over 50 years of experience gathering reasons from customers we’ve had the pleasure working with. We’re happy to share some of the reasons that allow us to have long-lasting relationships and help us foster new ones every day.

 

Problem Solvers

At Nahan, we take pride in being more than just a print vendor, but a print partner. We take time to listen to our customers’ ideas, challenges and questions, offering the best print solution for their business. Sometimes a customer will contact us with an idea but is unsure the exact means it takes to execute the project. We offer solutions that not only meet the needs of the project but also find efficiencies along the way.

 

Results Driven

When discussing projects with customers, we want to know their goals and how we can help achieve them. If their goal is awareness, we ask ourselves what size and paper will make their piece stand out to customers. If it’s transactions, how do we personalize the mailer to target the audience and include exactly what they might want? We’re always ready to collaborate in order to bring results and show ROI on every project.

 

Detail Oriented

We’re here to make customers’ projects the very best they can be – and we do that with our attention to detail. Whether it’s our client services team working with customers on their print quotes to find the right size piece to best meet the Postal Service requirements or our production team making sure each piece aligns exactly with the design, we have the right people in the right place to ensure your project achieves the best results.

 

Quality Focused

Printing is our passion and when something is your passion, you want to produce the very best. We pride ourselves on developing the best quality product possible. We do this through our state-of-art presses, high-quality paper sources and G7-certified color standards, resulting in award-winning work. We ensure our customers are just as satisfied with the end result as we are, and that’s why we’ve been a leader in the print industry for over 50 years.