Authors: Melissa Fransen and Jim Hesch
Halloween is right around the corner! Our business is “boo”ming this time of the year and our presses are running nonstop.
Our team is working the “skeleton” and “graveyard” shifts to get products produced for the upcoming Holiday season. So, we thought we’d have some fun with a special interview with Customer Service Leader Jim Hesch. You’re in for a real “treat” and maybe a few “tricks” as well, knowing Jim.
Jim, first tell me why so many of our customers are starting to add print campaigns again into their marketing strategies, even if they have taken a break from print or have never printed before.
Many customers come to us because they have been under the “spell” of the same old marketing tactics and they are looking for something new to break it. Some customers are looking for strategies like loyalty mailings to bring their “zombie” customers back to life. Others are looking to leave their competition in the “shadows” with awesome new campaign strategies. No matter the circumstance, we always say don’t let print “scare” you. We’re here to help and have a “ghoulishly” good time at Nahan. We love new “tricks” on our equipment and love to “treat” our customers to amazing quality print. We also offer a whole “web” of services to our customers so they are well taken care of.
Once someone decides to add a print campaign to their strategy, what sort of things should they think about?
First of all, you’ll want to think about your goals and what you want to achieve. What do you want your print project to do for you – drive sales, acquire new customers, bring customers into your store, etc.? You will no doubt want to take advantage of our Mail expertise, as Direct Mail marketing has significant response rates and we want the project to be as successful as you do.
Once you have the details for the project, our team will create a quote for you and we’ll put together a project schedule.
Ah… but the machines, the scope, the details, it can be “intimidating” for someone new to print.
Yes, but the good thing about working with Nahan, is that we are here for our customers every step of the way. We help you avoid “stepping on the cracks.” There are also a lot of terms in our industry, for example, RGB, Perfect Binding, Digest, Oblong, etc. but again, it’s not as “daunting” as it may seem and we are here to help.
How about paper selection?
I don’t want to “gloss” over the details, but your Sales Representative will help you determine which paper will work best for your particular project.
What are some common questions we might here from designers when creating artwork?
Here are some fun ones…
Q: My catalog has MANY pages, does it need “creep?”
A: Depending on how many pages, your book may need “creep” because when taking a “face trim” off, we wouldn’t want to lose any “digits.” Our skilled experts will take care of that for you.
Q: My project has “bleed?”
A: Yes, if your image extends to the edge of the page, you will want 1/8” extra image so that your image can “bleed” off the page.
Q: Will my project be prone to “ghosting?”
When we talk about the term “ghosting back,” we are referring to an image being lightened up to use as a background or other light accent. However; there are many undesirable “traps” that can happen when printing large solids. If your solid image has reversed type or white knockouts a few different types of “ghosting” can appear.
Mechanical “ghost” is a “phantom” image on the printed side of the sheet caused by ink “starvation.” It can be quite “menacing.” You will need a well-maintained machine with highly skilled operators to help eliminate it.
Chemical “ghosts” appear ominously when the ink is drying, caused by a differentiated dry speed and gaseous emissions, leaving a “ghosted” image on the other side of the sheet (in the solids). Experienced operators with a lot of training, R&D, and quality products help eliminate this as well. This type of ghost generally only happens on coated papers.
So, if you’re concerned about “ghosting,” who you gonna call? “Ghostbusters!” Just kidding, you can call us and we will help!
We get asked questions about security at Nahan and we deal with a lot of data. Tell me more.
When you work with Nahan, you’re not “alone in the wilderness” on your project. We take great pride in being secure.
Any last words of advice Jim?
Don’t let print “scare” you! We are here to help!
Jim, this was fun to put together with you! Thanks for the humor and fun! We hope all of you enjoyed this blog as much as Jim and I did putting it together. Have a wonderful Halloween and stay safe and stay well our friends!
Melissa Fransen is our Marketing Manager. She started with Nahan in May of 2017. Melissa is responsible for Nahan’s marketing initiatives, which includes everything from conference planning to social media initiatives. In her spare time, Melissa enjoys spending time with her husband and enjoying time in the outdoors with family and friends.
Jim Hesch is a Department Leader at Nahan Printing and has been in the printing industry since 1973. He has held the positions of Press Operator, Operations Manager and Customer Service Leader. Jim loves visiting his grandchildren and teaching them to play guitar.
Cover Photo: Image by Image by Public Domain Pictures from Pixabay